“Clients look for strong plans, tactile results and transparent accounting. They’re less interested in WIP and esoteric programs that have minimal impact on their brand, their business or their bottom line. Like with any investment, you should have a clear handle on the scale of the investment and the scale of the return. Our firm is unique in that we’ll commit to those numbers up front and we’ll back up the commitment with structured plans and quantitative results!”

Daniel O’Connell founded Definition Branding & Marketing to break new ground in branding and marketing services. In doing so, he compiled a team of proven leaders from various points in his extensive experience as Managing Partner at GIC in New York City.

Daniel O'Connell graduated from Waterford Institute of Technology in 1994. He joined GIC as an account coordinator in 1995 and rose through the ranks to Managing Partner with 40% equity. In this time, Daniel led a host of successful programs for established brands like Harman, Hitachi, AMD, Mitsubishi, Enterprise Ireland and XpanD. He also has extensive experience with start-ups in IT, Telecommunications, CE, CI and consumer goods. Daniel’s expertise includes strategic planning, branding services, media placement and crisis management.