Archive for July, 2011

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Hacking Puts Spotlight On Mobile Phone Security – Yougetitback’s Mobile Superhero™ Protects Data On Lost And Stolen Phones

by Definition Branding & Marketing Posted: Thursday, 7/21/2011

CORK, Ireland — Securing personal information stored on a smart phone, whether you’re a business mogul, student or celebrity, is a top priority, especially with recent news showing how simple it is to have information lost or hacked.  Yougetitback’s Mobile SuperheroTM enables mobile devices to be locked down and located around the globe with greater effectiveness if lost or stolen.

Mobile Superhero, available for download from Yougetitback.com and also from leading retailers, allows consumers to lock down supported devices via web or text.  Full screen lock will disable these supported devices – Android™, Windows Mobile®, Symbian and Blackberry® – making them unusable until unlocked by the device owners, while still able to accept incoming calls e.g. from the owner.  This lock remains in place, but the phone can still be tracked, even if the SIM card is changed.

“Consumers use their mobile phones for nearly every aspect of their lives, so it’s easy to forget that the device contains valuable information that can be a goldmine for criminals who may get their hands on a missing phone,” stated Paul Prendergast, co-founder and head of sales, Yougetitback.  “Preventing information loss is a top priority for Yougetitback and with our Superhero solutions, consumers can rest easy that their information is protected in the event their device goes missing.”

If the device is misplaced or stolen, a message is posted on the welcome screen of the device explaining that the device is deactivated and gives the finder an option to report the missing device.  As such, thieves are deterred and finders are encouraged to return it.  On supported camera-equipped smart phones, Mobile Superhero can take a picture of the individual seeking to operate the device and deliver it to the owner.  Once it becomes clear a device is missing or stolen, the user can activate a scream feature upon locking, which immediately attracts attention and makes the device a considerable risk to handle.

Once the device is locked down, the phone can be easily located. Mobile Superhero uses GPS, Wi-Fi, cell tower tracking and other features to locate the device – which Yougetitback believes offers significantly more effective tracking than competitive offerings.

“Yougetitback’s loss prevention and recovery service is another important step in ensuring privacy and important information is kept in the correct hands,” continued Prendergast.  “We offer an anti-hacking solution when a phone is lost or stolen. Consumers must also make sure they actively keep passwords and vital information difficult to access even without a lost device.  As we’ve seen in recent weeks, anyone can be a victim of a cell phone hack.”

For more information, please visit http://www.yougetitback.com.

About Yougetitback.com

Based in Cork, Ireland Yougetitback.com is a market leader in mobile device anti-theft solutions.

Operating globally and working with Insurance companies, telecom operators, consumer electronics retailers and OEMs YouGetItBack has developed a wide range of anti-theft solutions for smartphones, tablets & laptops. YouGetItBack specializes in offering white label solutions to partners with fully integrated enterprise level support including customer contact centers, training and marketing support.

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For More Information, Please Contact:

Seth Buchwalter

Account Coordinator

Definition Branding And Marketing

121 West 27 Street

Suite 1203

New York, NY 10001

(212) 660-2555 Ext. 20

Skype: Sethbuck

seth.buchwalter@definitionbam.com

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From the Studio to the Stage, Keith Shocklee Relies on HARMAN’s JBL PRX Portable PA Loudspeakers and LSR4300 Studio Monitors

by Definition Branding & Marketing Posted: Friday, 7/15/2011

NORTHRIDGE, California – As a producer and one of the founding members of the seminal rap group Public Enemy, Keith Shocklee has been defining and defying musical genres for over 30 years. Cited as one of the top ten hip hop producers for his past work with Public Enemy, Ice Cube, Paula Abdul, Sinead O’Conner and Janet Jackson among others, Keith was involved at the inception of not just a new musical art form, but a culture whose language, fashion and perspective have permeated everyday life for billions of people worldwide. Over the years Shocklee has lent his talents to more than 20 platinum albums and he still continues to break new ground as a principal and artistic leader of Power5, a global talent management and marketing/branding company. A longtime fan of HARMAN JBL loudspeakers, Shocklee and the Power5 DJ’s have recently been using JBL PRX600 Series powered portable loudspeakers for live DJ gigs while using LSR4300 Series studio monitors for writing and producing new music.

“I do a lot of DJ work and recently needed to make some changes to my live DJ system, so who do I go to? Where else… JBL,” said Shocklee. “JBL has been a staple of every club in Manhattan—it was the sound of dance music! I came up in the music industry mostly on the mobile DJ side, and we always tried to use JBL. I used a lot of different brands of speakers, but JBL was always at the heart of everything, and they were the speakers I kept coming back to.”

Shocklee points out the many advantages of the JBL PRX600 Series loudspeakers, which feature built-in Crown® class-D amplifiers in light, compact, road-tough enclosures. “Any DJ who knows what they’re doing wants to have JBL loudspeakers and Crown amplifiers, and with the PRX Series you have Crown amps built right into the speakers,” Shocklee said. “That is a tremendous advantage and the sound quality is beyond comparison.”

In addition to the sound quality, Shocklee noted the importance of light weight for a mobile rig. “I see friends of mine using subwoofers that need to be carried by three people,” he said. “I can carry a PRX618S sub by myself with no problem. And it’s amazing that you’re getting just as much impact from this lightweight box as you were with the old school speakers. I can take a couple of PRX618S subs and a few PRX615M main speakers to a gig and I don’t even need any help.”

This portability has become even more important as the opportunities for mobile DJ’s have grown in recent years. “Mobile DJ’s are really making a comeback,” Shocklee noted, “for parties in the parks, basketball tournaments in the summer, loft parties and other events, and the PRX speakers are perfect for DJ’s to take with them to any gig.”

In addition to his DJ work, Shocklee creates movie scores and does music production in his Power5 studios, relying on JBL LSR4300 Series studio monitors in a 5.1 surround sound configuration. “I built a surround sound system for my film scoring setup, and I like to know that when I perform that music live it will sound the same,” Shocklee added. “The LSR studio monitors give me that accuracy and I know I can trust my mixes to sound the way I intended when I’m listening to them on another system.”

“I take my technology very seriously, and I compare a lot of products to get things right,” Shocklee concluded. “JBL delivers the clarity I need when I go from a studio environment to a live environment.”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

For additional information, contact:
Travis McGee
Definition Branding & Marketing
(212) 660-2555 ext. 24
Travis.mcgee@definitionbam.com

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Deep Purple Keyboardist Don Airey Uses HARMAN’s Soundcraft® Si Compact 16 Digital Live Sound Console for Current U.S. and European Tour

by Definition Branding & Marketing Posted: Thursday, 7/14/2011

POTTERS BAR, United Kingdom – Deep Purple needs no introduction to rock fans – the iconic riff to “Smoke on the Water” alone is instantly recognizable to anyone not born under a rock. For the last 10 years, Don Airey has been the keyboard player for Deep Purple. Airey has been on the rock scene for more than 25 years, having played on almost 200 albums with artists like Richie Blackmore’s Rainbow, Andrew Lloyd Webber, Jethro Tull, ELO, UFO and many others.

Don is using a HARMAN Soundcraft® Si Compact 16 Digital Live Sound Mixer on Deep Purple’s current U.S. and European tours. Gert Sanner, front of house engineer for Deep Purple, notes, “We are in the process of replacing our old mixers because we have two full systems going on tour, and we wanted to have more consistency between the two keyboard rigs. We chose the Si Compact 16 because of the quality of its internal effects, its sound quality and its ease of use.”

“We wanted to be able to take any adjustments to the settings that we did on one rig and transfer them to the other,” Sanner continues. “The Si Compact 16 lets us easily move our settings between consoles, rather than having to manually duplicate all of our reverb, delay and other effects settings every time we make a change.”

“We are also using the console’s MIDI capability by linking specific keyboard sounds to individual Scenes on the desk. This enables us to store particular EQ settings to particular songs, and make the transition from one keyboard rig to the other a lot smoother.”

In addition to the Si Compact 16, Gert Sanner is using a Soundcraft Vi6 digital console for front of house mixing.

“We’re getting great results by working this way,” Sanner concludes. “We are busy hopping from continent to continent, so anything that makes the day easier is more than welcome.”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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HARMAN’s Soundcraft Si2 Digital Console Brings an Expanded Sonic Palette to Cruise Ship Paul Gauguin

by Definition Branding & Marketing Posted: Wednesday, 7/13/2011

POTTERS BAR, United Kingdom — Paul Gauguin Cruises operates the cruise ship m/s Paul Gauguin, which can accommodate 320 people for a week long luxury cruise experience through Tahiti, French Polynesia and the South Pacific. Since its maiden voyage in 1998, the Paul Gauguin has been the longest continually operating year-round cruise ship in the South Pacific. The audio system in the ship’s Grand Salon was recently upgraded with HARMAN’s Soundcraft Si2 Digital Live Sound Console, which is designed for installations where space is at a premium yet where a full-featured console is required.

“The Grand Salon is one of the focal points of the Paul Gauguin,” notes Jean Jacques Canot of French Polynesia systems integrator Total Vidéo “It’s the ship’s entertainment venue, where the crew performs cabaret shows in addition to appearances by guest artists and musicians. On occasion, bands also play when they have dance events.”

“Before installing the Soundcraft Si2, the Grand Salon was outfitted with an analog console and a lot of external effects processors, compressors and equalizers,” Canot continued. “Everything had to be done manually. Nothing was automated. We needed to bring the system up to modern day standards, and the sound of the Salon’s audio system had to be improved.” In addition to the Soundcraft Si2 console, the Grand Salon system was upgraded with four JBL AC18/95 loudspeakers, installed in the stage ceiling as monitors.

“The Si2 provided big improvements in many ways. The stage manager and performers say their jobs are a lot easier now, thanks to the Si2’s ability to store scenes and instantly recall them,” says Canot. The Si2’s Virtual Si offline editor program lets users set up and manage complete shows offline, for later download to the console. “Also, we no longer need to deal with outboard effects racks, and their space, complexity and expense.”

“Everyone is also impressed with the sound of the system now, especially the incredible quality of the Si2’s built-in digital effects, and the ability to tailor the sound with the board’s EQ and compression. The crew and performers are really satisfied with the improvement in the sound. With its 64 mic inputs, 24 faders and logical layout of controls and display screens the Si2 can easily accommodate the show’s present and future requirements, and is a pleasure to use.”

For more information about Total Vidéo, please visit www.tvdis.pf

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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HARMAN’s Soundcraft Vi4™ Digital Console Helps TNDV “Aspiration” Mobile Production Truck Achieve Great Sound

by Definition Branding & Marketing Posted: Wednesday, 7/13/2011

NASHVILLE, Tennessee — The acclaimed Soundcraft Vi4 digital console has been chosen as the centerpiece of the audio system for the newly commissioned TNDV “Aspiration” mobile production vehicle, the second vehicle in TNDV’s growing fleet (a third is already in progress) and the first mobile production truck in the southeastern United States to support live, multi-camera 3D productions.

The new 40-foot expanding-side mobile production truck delivers premium SD/HD/3D remote video production services for broadcast TV, worship events, corporate video projects, concerts, ceremonies and other live events, for clients including SPEED, BET, GAC, and other major broadcast and cable networks. It’s fitted with a sophisticated production workflow featuring up to 12 cameras, a large routing system, a feature-rich production switcher and a comprehensive 5.1 surround audio suite, centered on the Soundcraft Vi4 console, which was purchased through Brantley Sound in Nashville.

Nic Dugger, President of TNDV and 3-time Emmy® Award winner, understands broadcast technology to a depth few in the industry can match. He began his career at the age of 11, pulling cable at a west Tennessee television station. After graduating from the media technology arts program at Middle Tennessee State University (where he would also later teach), Dugger vowed to work professionally in every aspect of broadcast, from color correction to camera operator. During four years as an audio engineer, he was the A1 for National Geographic’s live multi-camera event from the Peruvian rain forest. “It was the kind of environment in which you learned to solve problems quickly, and learned what equipment you could really rely on,” he says.

All that experience went into the choice of the Soundcraft Vi4 console for Aspiration. Dugger cannot say enough about the amount of features and the sonic quality that Soundcraft has built into the small footprint of the Vi4 desk. “We knew we wanted 64 to 72 inputs, and we needed a console that has a MADI interface, since our onboard MADI router controls not only what gets recorded to multi-track to both of our multi-track recording devices but also how those inputs are grouped,” he explains. “Plus, because we do many outdoor concert events that require fast switching between artists, we needed powerful automation so the engineer can recall presets with the push of a button.”

The Vi4 gave Dugger all this functionality and excellent sound as well. “I have to keep coming back to the fact that Soundcraft got all of that into a very small footprint, which is crucial for a mobile production vehicle—every extra inch brings an extra fine from the Department of Transportation,” he jokes. “But seriously, the Vi4 gives Aspiration the audio capability we need for an HD, 3D mobile production truck. It will take us well into the future.”

For more information on TNDV, please visit www.tndv.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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