Definition Branding & Marketing

The New America Singers travel the world with the help of JBL EON515XT portable loudspeakers.

NORTHRIDGE, California – The New America Singers have been spreading their message throughout the world with the help of HARMAN’s JBL EON515XT speakers. Founded in the late 1960s, the performing group has brought people together, sharing ideas, experiences and thoughts and building future leaders out of their members. What originated as a simple social gathering soon became a way for all people to become inspired through the bond of music, dance and drama. In an effort to extend their reach the group started to explore different venues and organizations including public schools, military bases, and international conferences worldwide. The New America Singers tailor their performances to these diverse audiences and feature popular secular music, religious and patriotic music all with the intent of communicating the positive message of spirituality, hard work and commitment. The group has taken their ministry around the world to places as diverse as Asia, Europe, North America, Russia, Africa and even Australia.

When Chris Campbell joined New America Singers in 1992, he started working on the technology and production side of the project, giving the group more definition and style. “Everyone ‘digs’ music, it was easy to incorporate our message with sounds that touch everyone,” said Chris Campbell, Founder/Director, New America Singers.

Based out of three locations in California each consisting of a team of about 30 kids, the group needs to hit the road with little baggage. Traveling on a bus for six weeks and performing between four to 10 shows per day, it was imperative that the speakers provide maximum impact with minimal size and weight.

The JBL EON515XT portable loudspeaker was the perfect match for the group providing ample Crown power and pristine JBL quality sound. Chris purchased them the first year they were on the market and fell in love with the quality, performance and durability. “Nobody has connected with these speakers like we have” he explained, “being lightweight with accessible handles makes them easy for a 15-year-old boy or girl to carry around, even up hills! And because they’re self-powered, the EON515XT eliminates the need for an external amplifier, which means less equipment and faster set-up times. They’ve been so reliable we’ve purchased multiple pairs for all of our locations and now we simply trust that our audiences hear the best performance that we can deliver.”

For more information on the New America Singers, please visit www.newamericasingers.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,000 people across the Americas, Europe and Asia, and reported sales of $3.8 billion for the twelve months ending June 30, 2011.