MOORPARK, California, February 21, 2012 — At a time when the biggest brands in the consumer electronics marketplace are scaling back new product development and holding dealers to maintain sales performance in a commoditized and competitive economy, one American company is making dealer support central to its growth strategy in outdoor TV technology. SunBriteTV today announced that it has signed deals with 10 independent firms to represent its products in key regions such as New England, metro-New York, Southern California and Florida. While the company continues to carve out a winning niche as the world’s premier maker of true outdoor televisions, SunBriteTV will provide its dealers with the most sophisticated and reliable products on the market as it prepares to introduce new products to its Signature and Professional lines this Spring.
“The SunBriteTV sales and distribution strategy is focused on supporting custom installation and AV specialty retail/custom channels,” said Tom Dixon, vice president of marketing, SunBriteTV. “We feel that these are the top-tier rep firms in the AV space and view our partnerships as an opportunity for both sides to grow our market share and bring innovative new products to the outdoor TV technology market.”
The following firms signed to represent SunBriteTV are: The Jarmac Group Inc., JBA Sales, Balaton Marketing, High-Tech Marketing, WSR Sales, Orion Advanced Marketing, New Age Marketing, Sound-Tech Marketing Inc., JBA MARKETING INC. and Rich Jackson.
Along with the new products, SunBriteTV will support dealers with an aggressive marketing campaign that includes advertising in a wide variety of trade and luxury publications. Advertisements in trade publications are designed to educate dealers about SunBriteTV products and how they can be easily integrated into systems, while advertisements in luxury publications show the benefits and superior performance of SunBriteTVs to end users.
“We want to be the best partner for our dealers, and we’re finding new ways of enhancing the awareness of our brand,” said Dixon. “SunBriteTV is committed to manufacturing products that offer total quality, reliability and pride of ownership and our dealers will play a pivotal role in our plan of expanding entertainment to the outdoor space.”
For more information on SunBriteTV please visit www.sunbritetv.com.
SunBriteTV’s all-weather televisions have been time-tested in home installations, outdoor sports arenas, restaurants and hotel patios and even on military vehicles participating in field operations. All models are available through SunBriteTV’s network of Authorized Resellers. To inquire about becoming an Authorized Reseller, contact SunBriteTV at 866.357.8688, or visit the Reseller Inquiry page at www.sunbritetv.com.