Archive for April, 2012

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Orange Photography Uses Mitsubishi Electric Visual Solutions America’s Professional Photo Printers for Bay Area Events

by Definition Branding & Marketing Posted: Monday, 4/30/2012

Irvine, CA – April 24, 2012 – For more than 11 years, Mitsubishi Electric Visual Solutions America’s professional photo printers have been the printer of choice for Orange Photography in San Francisco. From weddings to corporate events to photo booth parties, Orange Photography has relied on Mitsubishi Electric products for its photo printing needs.

“We’ve never had a single problem with Mitsubishi professional dye-sub photo printers,” said Gene X. Hwang, chief operating officer of Orange Photography. “At our very first gig in this business, we tried to print with an inkjet printer and quickly discovered the printer was slow and it took forever for the ink to dry. Afterward, we spent a lot of time researching professional photo printer options. We wisely decided on Mitsubishi printers that use no inks or chemicals to quickly produce brilliant, high-speed, high-quality photos on site and in our studio.”

“Our new CP-D70DW event printer can produce a stunning 4×6-inch photo in 8.6 seconds,” said James Chan, vice president of marketing, Mitsubishi Electric Visual Solutions America. “This speed and outstanding image quality, along with Mitsubishi Electric’s reputation for reliability and durability, make our photo printers the right solution for professionals like Orange.”

Orange Photography’s team of experienced professionals has been providing photo and videography services to the San Francisco Bay area since 2001. While giving back to the community, Orange Photography’s Social Photography program has assisted more than 70 non-profit organizations, donating creative talent along with design and print resources. In addition, Orange Photography is the first photography studio to earn the Green Business designation from the City and County of San Francisco.

Recently, Orange Photography provided photography services for about 1500 guests at The Junior League of San Francisco’s 86th Annual Fashion Show Gala, held at The Fairmont Hotel. Hwang printed approximately 250 photos using the Mitsubishi CP-D707DW with three photographers on hand.

About Mitsubishi Electric Visual Solutions America, Inc.

Headquartered in Irvine, Calif., Mitsubishi Electric Visual Solutions America, Inc. is a US subsidiary of Mitsubishi Electric Corporation of Tokyo, Japan. Mitsubishi Electric Visual Solutions America manufactures and markets projectors, data wall display systems, LCD digital signage monitors and players, large-screen 3D DLP® televisions, the world’s first laser TV: LaserVue®, and industrial printers, photo kiosks and professional photo printers.

To learn more about Mitsubishi Electric Visual Solutions America, visit http://www.mitsubishi-imaging.com/, call toll-free 888-307-0388 or email ipdinfo@mevsa.com. Become a Facebook fan of Mitsubishi Electric Visual Solutions America at http://www.facebook.com/MitsubishiPhotoImaging or follow us on Twitter at @MitsubishiPhoto.

About Orange Photography

Orange Photography is a San Francisco-based full-service agency that offers services in most U.S. metropolitan areas. Over the past 11 years, Orange has built an impressive brand presence dedicated to the principles of excellence, diversity and a commitment to serving the community. For more information about Orange Photography please visit http://www.orangephotography.com/.

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Maryland Sound International Becomes First Company in U.S. to Purchase New HARMAN JBL VTX Line Array Series Loudspeakers

by Definition Branding & Marketing Posted: Friday, 4/27/2012

NORTHRIDGE, California – Continuing its commitment to staying on the cutting edge of technological advancement, Maryland Sound International recently became the first company in the United States to add the new HARMAN JBL VTX Line Array Series loudspeakers to its inventory. One of the world’s leading sound production companies, Maryland Sound was founded in 1966 to serve Frankie Valli and The Four Seasons on a national tour, growing over the decades to become one of the industry’s foremost sound contractors, with a resumé spanning presidential inaugurations to Times Square New Year’s Eve broadcasts to major concert tours.

Maryland Sound first deployed its VTX system at the annual White House Easter Egg Roll on April 9. “We built our business on offering our clients the very best, and we are purchasing more than 300 of the new JBL VTX V25 line array loudspeakers,” said Bob Goldstein, President of Maryland Sound. “We will be using them for large-scale events, smaller productions and everything in between.”

The JBL VTX Series is the next generation of JBL line array loudspeaker design. “VTX represents an evolution of JBL’s industry-standard VERTEC® that heralds a new era in performance, system integration and user-friendliness,” said Paul Bauman, Senior Manager, Tour Sound, JBL Professional. “The VTX Series features JBL’s legendary sound quality coupled with the most advanced sound reinforcement technology and support available.”

“When you start with outstanding components and put them into a well-designed enclosure, you can’t help but end up with outstanding results,” Goldstein continued. “I have to say that the technology behind the V25 is amazing. I’m a guy who likes to experience high-frequency reproduction all the way out to 20kHz. The D2 drivers handle a ton of power with no breakup modes and no measurable distortion. Having the D2 drivers in the V25 makes a huge difference and I wanted to have that kind of sound quality in our inventory.”

The JBL VTX Series V25 full-size, 3-way high-directivity line array element features two 2,000W, 15-inch Differential Drive® woofers mounted in die-cast aluminum baffles, with four 8-inch Differential Drive midrange transducers and three D2 dual-diaphragm dual-voice-coil compression drivers mounted on a third-generation waveguide and patented Radiation Boundary Integrator assembly.

“The new JBL D2 high-frequency driver is fantastic,” Goldstein added. “There is virtually no distortion, and designer Paul Bauman and his team came up with a new waveguide that takes full advantage of its performance to distribute extremely smooth frequency response with even coverage.”

In addition, Maryland Sound will continue to use its existing VERTEC VT4889 inventory. “I think the VT4889’s with the V5 software tunings are world-class and we will not stop using them anytime soon,” Goldstein noted. “That said, the VTX V25 is simply a step up in its ability to resolve musical detail.”

“Our clients want to know that we’re always on the leading edge of the technological state of the art,” Goldstein concluded. “Having the best technology like the JBL VTX V25 means we can provide the best service AND the best sound. Our clients don’t have to ask us to upgrade—we do it on our own because we want to stay on the cutting edge.”

For more information on Maryland Sound International, please visit www.marylandsound.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.

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HARMAN’s JBL Loudspeakers Travel The World With DJ Skribble

by Definition Branding & Marketing Posted: Friday, 4/27/2012

NORTHRIDGE, California – Renowned DJ/producer DJ Skribble travels with HARMAN’s JBL PRX600 Series portable loudspeakers for monitor use while DJ’ing at some of the biggest clubs in the world.

DJ Skribble entered the DJ world in the early ’80s and since then has gained great success with his popular musical drops, albums, mix compilations and his kinetic radio personality. He has teamed up with many popular artists such as Britney Spears, Pink, Wyclef Jean, Lauryn Hill, Power5 and Keith Shocklee and has been a popular member of MTV’s The Grind and Total Request Live. Today, he performs at some of the most popular venues around the world, is a staple on the huge spring break tour as well as DJ’ing in his home base of New York City.

Since first using the JBL PRX600 Series loudspeakers at a gig in New Mexico, DJ Skribble has never looked back. “I didn’t realize how much power they actually had until I tried them,” he said. “They truly bump at reasonable volumes. Feeling the groove and hearing that quality motivates me. That’s the hard part of being a DJ, motivating yourself so you can keep the crowd in a frenzy. Making people dance and sweat all night long is how I roll and the PRX600′s are right there with me!”

“Having DJ Skribble as part of our team is amazing. He’s a critical listener and a demanding customer,” stated Richard Ruse, VP Worldwide Sales, JBL Professional. “Working with Keith Shocklee sent a message to the DJ community that we take them seriously and have been listening to their needs. Now with Skribble we hope to reach deeper into the world of all DJ’s and make the statement that we’re here and we care.”

The lightweight, portable nature of the speakers is huge to Skribble. “I can be up and running in five minutes without having to worry about anything else. This is so important when we’re jumping from club to club at spring break.”

Within a 2-month span, DJ Skribble ventured to the Pro Bowl, Super Bowl and recently on a loop of popular spring break locations including Cancun, South Padre, Clear Water and Rocky Point. “PRX600′s bump. Even at these huge venues I’m still impressed. I’m hooked!” stated DJ Skribble.

For more information on DJ Skribble, please visit: http://www.djskribble.com

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.

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HARMAN Soundcraft Vi6(tm) Cuts the Mustard on Cape Verde

by Definition Branding & Marketing Posted: Friday, 4/27/2012

PRAIA, Cape Verde – The municipality of Praia, located on the Cape Verde Island of Santiago, isn’t the most obvious place to find a pair of HARMAN Soundcraft Vi6 digital desks. But it is here in the archipelago where Mario Bettencourt has been operating his rental company, MARIUS Produções-the largest pro audio and lighting company on the islands-for the last 13 years, and Soundcraft desks have been a central feature.

The island hosts a population of around 500,000, and although 20 percent live in the Republic’s capital of Praia, events supported by MARIUS take place throughout the country. These include a variety of music festivals, concerts, live TV and radio music shows, theatre and dance, expecting ever higher production values.

Responding to this, and the faster changeover times required by the new standard of shows now appearing on the island, Mario placed the order for the two Vi6s with Portuguese based importers, Tecnimusica, who provide the company with all the support necessary.

“As we are involved in practically all the big events that take place in Cape Verde, the need to make these fast stage changes and keep records of all the soundchecks in order to satisfy the artists’ demands has become paramount,” Bettencourt said. “We can be providing sound reinforcement for up to six bands a night in a festival situation, which is why I chose a sound desk that could enable me to fulfill this.”

But Mario Bettencourt didn’t rush into his purchasing decision lightly-in fact he took some time to decide. “I asked some of my technician friends who had worked with different digital mixers,” he added. “Hardiness, versatility, size, weight, design, ease of use, and quality of the processors were all carefully considered. But the Vi6 is the reference mixer in various riders that I receive.”

Since the population of Cape Verde is made up of Creoles, the recent Kriol Festival, which marked the debut of the Vi6, saw a big turnout. “By organising an event of this magnitude we can make our Festival a real reference for all Creole people,” Mario declared. “With national music headed by Cesária Évora, along with the exposure we get to a lot of world music, Cape Verde is now a real cultural melting pot.”

Before establishing MARIUS, Mario Bettencourt had already worked with a number of Soundcraft platforms, including the Series 5, Delta and Spirit. “I always liked the sound and today own an MH3 and EFX 12, as well as the two new Vi6s,” he said. MARIUS also has various BSS, dbx and Lexicon processors in its inventory, as well as AKG microphones.

But it is the Vi6 that now takes pride of place. “This all-in-one compact desk provides the easiest plug and play operation,” Bettencourt added. “It shows tremendous versatility when only one mixer is needed and the total recall feature is invaluable.”

Bettencourt said that his sound team loves the fact that it is an intuitive platform, offering a superb sound quality “and anyone can quickly familiarise themselves with it.” Having an experienced system engineer as a close associate provides him with a ready Vi6 trainer and system babysitter.

The Vi6s can now expect to be pressed into ever more versatile service as they cover everything from conferences (where MARIUS also provide simultaneous translations) to church weddings and installations.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.

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HARMAN’s Studer Announces Free Studer Broadcast Academy Certification Events in Northridge

by Definition Branding & Marketing Posted: Friday, 4/27/2012

NORTHRIDGE, California – HARMAN’s Studer is continuing its free Studer Broadcast Academy certification events with two new dates at the HARMAN International campus in Northridge, California. The sessions will include Vista Foundation and Vista Intermediate modules for training aboard the Soundcraft Studer Truck.

The Studer Broadcast Academy sessions will offer attendees the opportunity to learn on Studer’s flagship Vista 9 console, as well as the new Vista 5 22-fader console. Vista Foundation modules will be held on Tuesday, May 15, 9 AM-noon and repeated 2 PM-6 PM. Vista Intermediate modules will be held on Wednesday, May 16, 9 AM-noon and repeated 2 PM-6 PM.

The Vista Foundation introductory module provides a unique opportunity to work with Studer factory experts to learn the basic operating philosophy and signal flow of the Vista mixing system and provide an overview of the surface. It includes plenty of hands-on time with the consoles to enable students to get comfortable with the renowned Vistonics(tm) user-interface, the layout and operation. Attendees will also learn the role of each segment of the Vista system, from the point of entry at a mic pre, following the signal flow through to bringing that mic to a channel on the surface. This is a perfect module for those completely new to the Vista consoles and even audio, and also for those needing a basic refresher course.

Pushing deeper into the Vista operation and feature set, the Vista Intermediate module takes what has been learned in the Foundation module and applies it to broadcast-specific scenarios. Sessions on the I/O, DSP allocations, and Core technology go those extra steps for engineers looking to fully understand the operation of each and every card and section of the back-end operating system. The Vista Intermediate module will also go much further into the nuances and functions of the Studer software patch-bay.

Those interested can sign up online by clicking the date they wish to attend at: http://usa.studer.ch/support/us_truck_tour.aspx

The HARMAN International campus is located at: 8500 Balboa Blvd, Northridge, CA, 91329.

For more information, please email Studer-usa@harman.com or contact Katy Templeman-Holmes at 818-920-3295.

If interested parties can’t make one of these dates but would like to attend, please contact Studer and request the Studer Broadcast Academy On Demand, and schedule your own private session on the truck for you and or your colleagues.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.2 billion for twelve months ending December 31, 2011.

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Posted in Consumer Electronics Technology, Harman International, Harman Professional, Professional Audio Technology, Professional Video/Broadcast Technology, Recording & Broadcast, Soundcraft, Studer | Comments Off
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