Archive for May, 2012

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Yougetitback Builds Infrastructure To Support Growth: Names Paul Leahy To Lead Global Business Development Operations

by Definition Branding & Marketing Posted: Thursday, 5/31/2012

May 31, 2012, Cork, Ireland— Underscoring its commitment to provide the global insurance and warranty communities with the most comprehensive sales and support, Yougetitback (YGIB) today appointed Paul Leahy to lead its global business development operations.  Paul Prendergast, CEO, commented, “Paul Leahy’s appointment to this role will provide Yougetitback with a deeper insight into the needs and ambitions of warranty and insurance clients, while also providing the market with solid and comprehensive support.”

“I’m excited to join this dynamic company at such a pivotal point in its future,” says Leahy.  “With it’s advanced technologies, comprehensive back-end services capabilities and market-specific focus on the warranty and insurance business, Yougetitback brings unique value to clients in this sector, enabling them to accelerate their business growth by increasing attachment rates, lowering customer churn and driving better value.  I’m delighted to spearhead the business development operation at this exciting time in the company’s development.”

Leahy joins YougetItback with a background in new business development stemming from his work most recently at Nuavita Consulting as a Managing Director where he provided strategic sales and tactical business development solutions within the Banking, Loyalty, Insurance, Airline and Media sectors.  His career spans working with global companies including Bank of America, Affinion International Group, Marsh & McLennan, Caudwell Communications and CPP Group plc.

“Yougetitback has evolved significantly in recent years as a direct result of the quality relationships with key customers across the globe,” Prendergast continued. “Managing and supporting those relationships is critical to ensuring we bring the right offerings to market and that we match growth with our market potential.  Paul is just the leader to achieve this and I am confident he will provide our clients with comprehensive and dynamic partnerships.”

About Yougetitback.com

Based in Cork, Ireland Yougetitback.com is a market leader in mobile device anti theft solutions. Operating globally and working with Insurance & Warranty companies, Telecom Operators, Consumer Electronics Retailers and OEMs, YouGetItBack have developed a wide range of anti theft solutions for smartphones, tablets & laptops. YouGetItBack specialises in offering white label solutions to partners with a fully integrated enterprise level business solution including customer support, training and marketing support. For more information, please visit http://www.yougetitback.com.

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HARMAN Prepares For Next Stage In Evolution of HiQnet™ Configuration and Control Software

by Definition Branding & Marketing Posted: Thursday, 5/31/2012

SALT LAKE CITY, Utah – At InfoComm 2012, HARMAN will introduce the single-most comprehensive audio networking solution for professional sound applications. The announcement will mark the next stage in the continuing evolution of HARMAN’s HiQnet™ configuration and control software.

HiQnet was designed with the active participation of leaders in the professional systems integration community and has been deployed successfully on some of the largest and most ambitious audio integration projects including the Olympic, NFL, MLB, EPL and World Cup stadia; cutting edge, demanding performing arts venues; high-capacity houses of worship and prestigious parliamentary chambers where reliability and intelligibility are especially critical.

“This announcement marks the culmination of our long-term strategy to provide a powerful singular platform that will be the standard for audio networking going forward. Our latest introduction will underscore the power and potential of HARMAN’s system-level approach to professional audio system design and development,” stated Adam Holladay, market manager, HARMAN System Development and Integration Group.

HARMAN HiQnet™ is the world’s first connectivity and control protocol that integrates all product categories in the signal chain for professional audio systems of all types, size, and applications. HARMAN HiQnet no longer requires the user to manage multiple disparate operating systems or be responsible for programming individual signal processors, speaker controllers, wireless microphone systems, and mixing consoles. HiQnet was developed by engineers from across HARMAN’s Professional Division and is coordinated by the System Development and Integration Group (SDIG), a team of dedicated systems specialists based in Salt Lake City, Utah.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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Factor TC Revives Popular Tequila Club With HARMAN’s JBL VRX Constant Curvature Loudspeakers

by Definition Branding & Marketing Posted: Wednesday, 5/30/2012

The new Tequila Club at the Radisson Blu Hotel in Sofia, Bulgaria features JBL VRX Constant Curvature loudspeakers and Crown amplification.

NORTHRIDGE, California – The new Tequila Club at the Radisson Blu Hotel in Sofia has become one of the new flagship destination venues in the Bulgarian capital. Situated beneath ground level in two separate areas, the bar / nightclub has independent lounges, and is aimed at the city’s affluent and VIP clientele, serving a variety of drinks and cocktails.

Owners, T.Q. Partners Ltd. Investment Group, wanted the quality of the sound system to reflect the opulence of the environment, and HARMAN’s JBL was one of their preferred brands. Having worked previously with Factor TC, who have been distributing HARMAN Professional’s brand portfolio in the country for nearly two decades, they were quickly in contact.

After a series of meetings and live product demonstrations with the owners and architects, a JBL VRX Constant Curvature line array loudspeaker system was adopted. “The owners were already well aware of the advantages of VRX and we were also convinced that this was the best solution,” said Vesselin Todorov, president of Factor TC.

The integrators were also conscious that they needed to preserve the cachet of the new-look Tequila Club, since the original venue bearing that name—formerly situated two blocks away — was a huge favorite in the 1990s with local cutting-edge DJ’s and clubbers.

Factor TC specified 12 JBL VRX932LA and eight VRX918S subwoofers as the main PA, powered by five Crown XTi6002 amplifiers. Four Control® Contractor 24C ceiling speakers and four black Control 25 enclosures were deployed for the peripheral sound in the bar and ancillary areas, aided by a Crown 180MA mixer/amplifier.  The dance system is under the control of a dbx DriveRack 260, which ensures that the performance is fully optimized.

The architects from design studio Idea of Sofia, in particular expressed their delight with the 100-degree horizontal x 15-degree vertical coverage achieved by placing the VRX enclosures above the bar areas.

“Given a choice of several leading brands, it was the long-term relationship we have with the client, their goodwill towards HARMAN products and the quality of JBL sound they experienced at the live demo that proved conclusive,” Todorov explained.

“We are very happy to be working with Factor TC again,” responded Boris Stefanov, manager of Tequila Club.  “They always offer us the best possible products, and for our luxury club I personally chose JBL VRX as the best sounding compact system. Although we have installed industry standard DJ equipment, there are no separate reference monitors for the DJ because with the VRX system he doesn’t need it.”

With the club open seven nights a week the new sound system will certainly be put through its paces in the coming months.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets — supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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Eight HARMAN Soundcraft Vi6(tm) Consoles on Duty at Eurovision Song Contest

by Definition Branding & Marketing Posted: Wednesday, 5/30/2012

(Back Row, Left to Right): Ralf Wolters, Antonius Kern, Achim Huber, Guido Preuß, Matthias Reusch, Michael Neumahr, Lambert Kreimer; (Front Row, Left to Right): Tim Dahlem-Jockenhöfer, Pit Lenz, Christian Kreinberg

Baku, AZERBAIJAN – This year’s Eurovision Song Contest in Azerbaijan saw no fewer than eight Soundcraft Vi6 digital audio consoles, provided by Cologne-based rental company Toneheads, mixing the sound for the 42 contestants who took part.

The 57th edition of the Contest, held in the capital city of Baku, ran entirely with sound equipment provided from Germany-and Soundcraft digital mixing desks were used exclusively. Cologne-based Brainpool was responsible for the production and sub-contractor Toneheads executed the audio element of the show.

Toneheads already had a large inventory of Soundcraft Vi digital desks, and having provided successful solutions for shows like Schlag den Raab, TV-Total, and more recently Unser Star für Baku (the event seeking the German song entry for this year’s ESC) the decision was made to invest in several more Vi6s. This was based on the sound quality, reliability, user interface and flexible MADI routing capabilities of the Vi6, and enabled Toneheads to present a uniform line-up of the consoles at the newly-developed, 23,000 capacity Crystal Hall.

Rehearsals began at the beginning of May, culminating in two semi-finals followed by the Grand Final at the venue on May 26, which was won by Sweden’s Loreen Talhaoui. The show was estimated to have been seen by around 100 million TV viewers across Europe.

A top team of sound engineers was kept busy working on five of the Vi6s (with the other three on standby). Piloting the FOH mix for the main contest were Toni Kern and Guido Preuss, while the opening and interval acts (along with the moderation) were mixed on a separate desk operated by Matthias Reusch, Pit Lenz and Michael Neumahr.

Down in Monitor World three Vi6 consoles were in constant use. The contestants’ reference sound (and opening and interval acts) were assigned to separate Vi6s, with a further desk used in the In Ear Rehearsal Room. These were respectively under the command of Achim Lanzendorf, Lars Studer and Harald Jäger.

With so many acts taking part the sound crew had needed a superb sounding, resilient and – equally important – quick and easy to operate console. Having had so much experience with Soundcraft platforms in German TV shows, all responsible sound engineers were pleased to report that, once again, the Vi6′s delivered in Baku.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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HARMAN’s AKG Microphones Surround Guns N’ Roses’ Matt Sorum’s Legendary Drum Set, Leading The Rock N Roll Allstars’ Global Tour

by Definition Branding & Marketing Posted: Wednesday, 5/30/2012

VIENNA, Austria – Eleven of the most famed rock and roll musicians of recent history have teamed up for a world tour of epic proportions in 2012.  Led by former Guns N’ Roses drummer Matt Sorum, The Rock N Roll Allstars recently concluded a successful run in South America.  Behind his massive drum set, mic’d with a strategic array of HARMAN’s AKG technology, Sorum conducts the Allstars through a 2.5-hour show, performing a collection of hits from each member’s respective band.

The Rock N Roll Allstars include Gene Simmons of Kiss, Joe Elliott of Def Leppard, Duff McKagan of Guns N’ Roses, Sebastian Bach of Skid Row, Gilby Clarke of Guns-N-Roses, Billy Duffy of The Cult, Glenn Hughes of Deep Purple, Ed Roland of Collective Soul, Steve Stevens of the Billy Idol band and Mike Inez of Alice in Chains, in addition to Sorum.

Sorum’s drum kit boasts double kick drums, five toms and a very large collection of cymbals.  With such an elaborate drum set, Sorum wanted to ensure it was enjoyed visually as much as it would be for its sound.  The pure epicness of the tour itself, combined with the enthusiasm of the fans, made sound a number-one factor for Sorum and the Allstars.  When looking for a set of mics to capture the drums, Sorum required three factors: ease of use, durability and visual appeal for the perfect set up.  AKG’s collection of microphones proved to be the perfect match.

AKG’s C518 M micro mics were Sorum’s first choice on his toms – the instrument for which he is widely known.  The C518′s easily clipped on to his toms and held tight during his passionate beats.  AKG D12 capsules were placed in the kickdrums, suspended in the drums themselves for a rich sound with no adverse noise.  C414XLS mics were mounted for overhead cymbal pickup, while one C214 was mounted in the front of the kit for the splash cymbals and ride.  Two sets of C451 stereo condensers were clipped on the set to mic the main hats as well as an x-hat set up.  Sorum utilized one additional AKG P4 for backup vocals during the shows.

“I’ve had real issues with tom mics in the past, falling off or needing adjustments, but the 518′s give me a great sound and are reliable during the shows,” stated Sorum.  “AKG gives my drum set a huge sound and a clean look, without the worry of fixing an ill-fitting clip.  Once the D12′s are in place and the 414′s are set, we get this amazing, thick, warm, fat resonance and it couldn’t sound more natural.”

The Rock N Roll Allstars will continue their world tour in Australia and Japan in fall, 2012. The South American shows were host to more than 20,000 fans each night in the outdoor venues.

For more information about AKG, please visit http://www.akg.com and http://www.youtube.com/AKGacoustics. For more information about the tour, please visit http://www.rnrallstars.com.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG(r), Harman Kardon(r), Infinity(r), JBL(r), Lexicon(r) and Mark Levinson(r). The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 13,000 people across the Americas, Europe and Asia, and reported net sales of $4.3 billion for the twelve months ended March 31, 2012.

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