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Brevity Announces Strategic Partnership With The Kraft Group

by Definition Branding & Marketing Posted: Friday, 3/22/2013

New York, New York – March 21, 2013  — In a strong affirmation of the core technology and market potential of Brevity, a digital technology start-up serving the media and entertainment markets, the company has entered into a strategic partnership with The Kraft Group that includes a significant infusion of capital. The Kraft Group’s investment, for which specific terms were not disclosed, follows previous angel rounds raised by Brevity totaling $7.7 million.

Founded in 2009, Brevity’s breakthrough solution was designed to highly accelerate the transport of digital video files while enabling the simultaneous delivery in multiple formats to multiple locations at the push of a button. Integrating web-based collaboration and workflow automation tools, Brevity provides an unparalleled user experience for managing and distributing digital media assets, and an increased efficiency in workflows for unmatched return on investment.

The technology has been adopted by leading broadcasters, NBC Sports and CBS Sports, and successfully deployed in critical applications for broadcasts of major events, including the 2012 Olympic Games and the NFL Super Bowl.  Brevity is currently expanding sales with many other leading broadcast, cable and content companies and expects to make sales announcements in the coming quarter.  Brevity’s technology has the capacity to significantly speed up the transport of media assets and has applications in a wide array of markets beyond media and entertainment.

The Kraft Group’s interests in sports and entertainment include ownership of the New England Patriots NFL franchise, the New England Revolution MLS franchise and Gillette Stadium. The holding company’s other interests include paper/packaging manufacturing and forest products distribution, real estate development and a portfolio of private equity investments.

According to Kevin Norris, Brevity President and CEO, the addition of a strong strategic partner like The Kraft Group underscores the strong market potential of Brevity in the media and entertainment sectors and positions the company for growth going forward.

“Brevity has proven its technology with some of the highest profile, most demanding media brands and now with an experienced, well-connected partner like The Kraft Group, we’re optimally positioned to take our technology to new customers and markets.”

Tested by a veritable who’s who of North American broadcasters, Brevity V3 moves securely encrypted files over Internet, fiber, or data satellite up to 30X faster than otherwise possible, while preserving image quality and high resolution, with support for leading industry codecs and formats such as Avid® DNxHD®, EVS MXF, Final Cut Pro, Sony Cameras and others. Brevity has been tested successfully on uncompressed, high bit-rate video, 2k and 4k DPX files, as well as compressed HD and SD files.

Two core algorithms, Data Warp, which is bit for bit lossless, and Image Warp, an optimized algorithm for video that is visually lossless power the Brevity solution.  Image Warp has been tested successfully against ProRes 4444 and Avid DNxHD 220; in a recent Peak Signal to Noise Ratio (PSNR) test, it cored at or above 60 decibels, which is an objective industry measure of quality.  Both Data Warp and Image Warp create “transport” mezzanine files that reduce storage requirements while supporting industry standard formats at ingest and at output. The Brevity solution also includes Graphical Processing Units (GPUs) based video routers to provide teraflops of computing power to handle its powerful algorithms.

Brevity V3 is based on a powerful project paradigm that allows for approved users from one or more organizations to access project files virtualized across storage arrays, private, public, or hybrid clouds. When a file is ingested, a set of rules associated with the video sends it to multiple destinations automatically via accelerated transport, while simultaneously transcoding to the needed formats. The video files move with speed to all locations, arriving at the destination already in one or more requested formats based on pre-set profiles. Brevity V3 also has open web-services interfaces that enable integration and connections with a wide range of existing applications and tools.

Brevity’s main security measures consist of 256-bit AES encryption of the transport file during transmission and storage, and asset encryption keys transmitted using 4096-bit RSA encryption.

Brevity’s industry partners include Avid, with support for all Avid DNxHD formats and EVS, with support for the proprietary legacy EVS MXF format as well as the EVS MXF OP1a and QuickTime wrappers. Brevity also offers complete support for Apple® ProRes including the much in demand ProRes-DNxHD conversions.

ABOUT BREVITY

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds over any network. Founded in 2009, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at www.brevityv.com or follow us @BrevityV.

Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners

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Brevity Announces Strategic Partnership With The Kraft Group

by Definition Branding & Marketing Posted: Thursday, 3/21/2013

New York, New York – March 21, 2013  — In a strong affirmation of the core technology and market potential of Brevity, a digital technology start-up serving the media and entertainment markets, the company has entered into a strategic partnership with The Kraft Group that includes a significant infusion of capital. The Kraft Group’s investment, for which specific terms were not disclosed, follows previous angel rounds raised by Brevity totaling $7.7 million.

Founded in 2009, Brevity’s breakthrough solution was designed to highly accelerate the transport of digital video files while enabling the simultaneous delivery in multiple formats to multiple locations at the push of a button. Integrating web-based collaboration and workflow automation tools, Brevity provides an unparalleled user experience for managing and distributing digital media assets, and an increased efficiency in workflows for unmatched return on investment.

The technology has been adopted by leading broadcasters, NBC Sports and CBS Sports, and successfully deployed in critical applications for broadcasts of major events, including the 2012 Olympic Games and the NFL Super Bowl.  Brevity is currently expanding sales with many other leading broadcast, cable and content companies and expects to make sales announcements in the coming quarter.  Brevity’s technology has the capacity to significantly speed up the transport of media assets and has applications in a wide array of markets beyond media and entertainment.

The Kraft Group’s interests in sports and entertainment include ownership of the New England Patriots NFL franchise, the New England Revolution MLS franchise and Gillette Stadium. The holding company’s other interests include paper/packaging manufacturing and forest products distribution, real estate development and a portfolio of private equity investments.

According to Kevin Norris, Brevity President and CEO, the addition of a strong strategic partner like The Kraft Group underscores the strong market potential of Brevity in the media and entertainment sectors and positions the company for growth going forward.

“Brevity has proven its technology with some of the highest profile, most demanding media brands and now with an experienced, well-connected partner like The Kraft Group, we’re optimally positioned to take our technology to new customers and markets.”

Tested by a veritable who’s who of North American broadcasters, Brevity V3 moves securely encrypted files over Internet, fiber, or data satellite up to 30X faster than otherwise possible, while preserving image quality and high resolution, with support for leading industry codecs and formats such as Avid® DNxHD®, EVS MXF, Final Cut Pro, Sony Cameras and others. Brevity has been tested successfully on uncompressed, high bit-rate video, 2k and 4k DPX files, as well as compressed HD and SD files.

Two core algorithms, Data Warp, which is bit for bit lossless, and Image Warp, an optimized algorithm for video that is visually lossless power the Brevity solution.  Image Warp has been tested successfully against ProRes 4444 and Avid DNxHD 220; in a recent Peak Signal to Noise Ratio (PSNR) test, it cored at or above 60 decibels, which is an objective industry measure of quality.  Both Data Warp and Image Warp create “transport” mezzanine files that reduce storage requirements while supporting industry standard formats at ingest and at output. The Brevity solution also includes Graphical Processing Units (GPUs) based video routers to provide teraflops of computing power to handle its powerful algorithms.

Brevity V3 is based on a powerful project paradigm that allows for approved users from one or more organizations to access project files virtualized across storage arrays, private, public, or hybrid clouds. When a file is ingested, a set of rules associated with the video sends it to multiple destinations automatically via accelerated transport, while simultaneously transcoding to the needed formats. The video files move with speed to all locations, arriving at the destination already in one or more requested formats based on pre-set profiles. Brevity V3 also has open web-services interfaces that enable integration and connections with a wide range of existing applications and tools.

Brevity’s main security measures consist of 256-bit AES encryption of the transport file during transmission and storage, and asset encryption keys transmitted using 4096-bit RSA encryption.

Brevity’s industry partners include Avid, with support for all Avid DNxHD formats and EVS, with support for the proprietary legacy EVS MXF format as well as the EVS MXF OP1a and QuickTime wrappers. Brevity also offers complete support for Apple® ProRes including the much in demand ProRes-DNxHD conversions.

ABOUT BREVITY

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds over any network. Founded in 2009, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at www.brevityv.com or follow us @BrevityV.

Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners

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Brevity’s Groundbreaking Simultaneous Transcode and High-Speed Transport Technology Makes European Market Debut at IBC 2012

by Definition Branding & Marketing Posted: Friday, 9/7/2012

Amsterdam, Netherlands – September 7, 2012  – Marking the European debut of Brevity’s breakthrough solution for simultaneous transcode and high-speed transport of broadcast-quality content, the company is exhibiting its new sports industry focus at IBC 2012 in Media Logic’s booth J17, in Hall 7.

Brevity recently provided integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games. Building on its success in supporting sports programming, Brevity is introducing a new sports industry focus at IBC that improves file-based workflows across a range of the most demanding, time-sensitive and complex requirements across the sports programming ecosystem in Europe and North America. This includes programming in European football (soccer), American football, basketball, baseball, hockey, and other sports.

“The sports industry is a perfect example of how Brevity can transform costly and time-consuming workflows built around inefficient workarounds,” said Timothy O’Brien, President and CEO, Brevity. “Brevity’s unique capability to simultaneously transcode and transport digital files in multiple formats to multiple locations now redefines what is possible in managing highlights and production files to and from the production trucks at sports venues and the broadcast center.”

High value sports content must be viewed within a short time window to be relevant.  Brevity’s high speed transcode and transport technology is gaining especially strong traction in the sports broadcasting ecosystem since there are constant pressures to reduce the time it takes to transcode, transport, and deliver finished sports programming.

By supporting EVS Broadcast formats as well as Avid® DNxHD®, ProRes, RLE, and other leading formats, Brevity is able to transcode sports highlights and graphics known as “melts” on the fly, converting them in transport to editing formats needed to create sports programming. Brevity can then send the finished segments back to the EVS for immediate playout, without any intermediate steps.

Brevity will be exhibiting with Media Logic, a leader in providing digital solutions for the Sports and Television industry in Europe. Top customers of Media Logic include the ARD/ZDF for the Vancouver Winter Olympics, the ORF for Alpine Ski programming, and many others.

“We recognize that Brevity brings a very unique solution to the market and we are pleased to be showcasing them here at IBC,” said Andreas Martin, Sales Manager at Media Logic. “As a broadcast integration leader, we strongly believe that Brevity will be able to deliver new efficiencies and create increased opportunities in sports networks and broadcast production throughout Germany and Europe.”

Brevity V3 moves securely encrypted files over Internet, fiber, or data satellite up to 30X faster than otherwise possible while maintaining high quality resolution and support for leading industry codecs and formats such as Avid DNxHD, EVS MXF, Final Cut Pro, Sony Cameras and others. Brevity has been tested successfully on uncompressed, high bit rate video, 2k and 4k DPX files, as well as compressed HD and SD files. Using a cloud based enterprise media management and collaboration solution, Brevity is utilizing automated project-driven workflows, advanced algorithms, virtual storage, web-based interfaces, and teraFLOPS of computing power.

“At IBC our goal is to show the world that Brevity is a game changer- delivering to the industry for the first time simultaneous transcode and transport capability along with our web-based collaboration and workflow automation tools,” continued O’Brien. “We want to show the sports broadcast industry that it is now finally possible to receive highlights much faster than before, deliver sports programming more cost-efficiently, and to simplify production truck file-based workflows.”

Brevity’s industry partners include Avid, with support for all Avid DNxHD formats and EVS, with support for the proprietary legacy EVS MXF format as well as the EVS OpenCube suite that wraps files in OP1a or QuickTime formats. Brevity also offers complete support for ProRes including ProRes-DNxHD and DNxHD-ProRes conversions.

Brevity is based in New York City and has a sales office in Los Angeles and a development office in the Portland, Oregon area.

Brevity will be located at the Media Logic booth in Hall 7, J17 at IBC from September 7, 2012 to September 11, 2012.

ABOUT BREVITY

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode while transporting video at incredibly fast speeds- over any network- Internet, fiber, or data satellite. Founded in 2010 by Jacob Bronstein and Abdul Sulieman, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit us at www.brevityv.com or follow us @BrevityV.

Avid, and Avid DNxHD, are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

ABOUT MEDIALOGIC

Media Logic is your partner for professional postproduction, broadcast technology and system integration. We’re creating efficient workflows for postproduction, broadcast engineering, system integration and event technology. Our solutions are as individual as your work requirements. We’re offering comprehensive advice on powerful hardware and user-friendly software. We’re integrating your ideas and wishes into existing systems as well as undertaking planning and implementation of full studios and production facilities. Please visit us at www.media-logic.de. Media Logic – Workflows for Professionals.

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TIMOTHY O’BRIEN, FORMER VP OF VIDEO SERVICES AT YAHOO!, NAMED CEO OF BREVITY

by Definition Branding & Marketing Posted: Tuesday, 8/7/2012

NEW YORK – August 7, 2012 – Today, Brevity announced a strategic restructuring to position the company for further growth and market development by electing Timothy O’Brien as President and CEO. O’Brien will succeed Jacob Bronstein, one of Brevity’s original two founders, who now assumes leadership of key areas including product development and strategy.

“Brevity has seen phenomenal growth in the past six months. Many leaders in the broadcast, production and post communities have now experienced the speed, simplicity and workflow effectiveness of Brevity, resulting in immediate demand for our solution,” said Jacob Bronstein, Founder, Brevity. “Similarly, we need to make sure we’re providing the market with a comprehensive and ambitious vision. Today’s announcement enables Brevity to optimize our organization to achieve this dual goal. Timothy O’Brien is an experienced and capable leader whom I have enjoyed working with and in whom I have deep confidence.”

An example of Brevity’s growing market traction is evidenced by its current support for NBC Olympics. Brevity is providing integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games from July 27- August 12, 2012.

As President and CEO, Timothy O’Brien brings a wealth of experience to lead Brevity Ventures’ growth strategy and business. After working decades in start-ups and major companies such as IBM Global Services Media & Entertainment and Yahoo, Timothy brings both the entrepreneurial spirit, sales leadership, and proven operational experience required to lead Brevity to the next stage of its evolution and growth. Timothy worked with Brevity starting in May 2011 as an advisor to develop the business strategy, operationalize the company, drive institutional financing efforts, and bring the V3 solution to market. He became COO of Brevity in October of 2011 and President in April of 2012.

Commenting on the appointment, Timothy O’Brien noted, “Jacob has achieved something extremely rare and special in Brevity. As a result, the company is transforming the broadcast, production and postproduction communities with a truly innovative and imminently useful offering. I am pleased to take on the additional responsibilities as CEO and am determined to keep this company as an force for innovation, a catalyst for progressive change and an agent for growth.”

Prior to Brevity, O’Brien was Vice President, Video Services, for Yahoo from 2008 to 2010. In this role, he was responsible for the delivery of creative and professional services required for Yahoo and its global partners to monetize video across their online platforms. He joined Yahoo as a result of an acquisition of Maven Networks of Cambridge, MA in 2008.

At Maven, Timothy was Vice President of Media Services, responsible for deploying in just one year over 30 enterprise customers in the US and Europe that lead to the Yahoo acquisition. In this role, Timothy was responsible for leading the company’s Professional Services, Creative Services, Media Network Operations & Customer Support teams, and was the executive in charge of day-to-day relationships with its media customers and partners.

Before Yahoo, Timothy served as Partner and Practice Leader in IBM Global Services’ Media and Entertainment industry practice in North America and Asia, where he was responsible for more than $100 million annually in digital media services engagements. He was one of the principal designers of IBM’s Digital Media Factory, an end-to-end framework that enabled rich media content to be managed and distributed for a wide range of networks and devices — PCs, mobile phones, set-top boxes, kiosks, and game platforms.

“It’s been an honor to be the CEO of Brevity and to lead such a world-class team,” said Bronstein. “And I can say with confidence that we are just getting started.”

About Brevity:

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode to multiple formats while transporting video files to multiple locations at highly accelerated speeds over any network. Founded in 2010, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit at www.brevityv.com or follow @BrevityV.

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BREVITY TO PROVIDE INTEGRATED TRANSCODE AND TRANSPORT SUPPORT OF GRAPHICS FILES FOR NBC OLYMPICS’ COVERAGE OF THE LONDON 2012 OLYMPIC GAMES

by Definition Branding & Marketing Posted: Tuesday, 7/24/2012

NEW YORK – July 24, 2012 – Brevity will provide integrated transcode and transport support of graphics files to NBC Olympics during its production of the London 2012 Olympic Games, from July 27 – August 12, 2012. The announcement was made today by Philip Paully, Director, Graphics Engineering and Operations, NBC Olympics, and Timothy O’Brien, CEO, Brevity.

“We have waited years for a company to address the bottlenecks we face in our complex graphic file workflows,” said Paully. “With Brevity, we can now render those graphics on the fly while seamlessly transferring those graphics files into the Avid® DNxHD® format for editing.”

In April, Brevity announced its breakthrough technology that for the first time delivers highly accelerated transport of high-resolution video files to multiple locations while simultaneously transcoding on the edge as a seamless process. Brevity delivers this capability through a cloud based enterprise media management and collaboration solution that utilizes automated project-driven workflows, metadata, advanced algorithms, virtual storage, and teraflops of computing power.

Brevity has been tested successfully on uncompressed, high bit rate video, 2k and 4k DPX files, as well as compressed HD and SD files, facilitating dramatic improvements in workflow efficiencies and Return-on Investment (ROI). Prior to the April launch, Brevity worked for months testing and refining the solution for NBC requirements.

Since Brevity can provide simultaneous transfer and transcoding of the RLE file into an Avid DNxHD file (with the Alpha channel retained), NBC Olympics is now able to move a one-minute RLE file to the Avid editing solution in under 30 seconds. In addition, Brevity’s parallel processing capability processes hundreds of RLE graphics files in an hour. Brevity also recently introduced encoding of Avid system files directly into EVS Broadcast formats, saving even more time for EVS playout of finished sports programming or segments.

At the London Olympic Games this summer, NBC Olympics will cover simultaneous sports events occurring each day across different venues. It will use Brevity to improve the transcoding of thousands of RLE graphics files into popular editing formats, driving efficiencies by automating critical workflows needed for production. The additional time saved by Brevity will give NBC Olympics more flexibility and time to make edits of production material.

“NBC Olympics will provide a record number of hours of Olympic Games coverage and Brevity is pleased to be able to provide our services,” said Timothy O’Brien, CEO, Brevity. “Brevity is transforming the way simultaneous transport and transcode will be handled in file-based workflows in the future.”

Brevity will be used at the International Broadcast Center and multiple venues in London to handle terabytes of video graphics.

NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network.

About NBC Olympics:

A division of the NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history.

Having produced every Summer Olympics since Seoul in 1988 and every Winter Olympics since Salt Lake City in 2002, the networks of NBCUniversal are synonymous with the Games in the United States. In 2011, NBCUniversal acquired the U.S. media rights on all platforms to the 2014 Sochi Winter Olympics, the 2016 Rio Summer Olympics, the 2018 Pyeongchang Winter Olympics, and the 2020 Summer Olympics. At the conclusion of the 2020 Games, NBCUniversal will have presented 17 total Olympic Games and 11 consecutive, the most for a U.S. media company in both categories.

NBC has won an unprecedented 91 Emmy Awards for its Olympics coverage, as well as a prestigious Peabody Award for its presentation of the Beijing Opening Ceremony in 2008, which USA Today said was “the best overall Olympic experience ever provided by a U.S. network.”

In addition to its unsurpassed heritage and award-winning production, NBCUniversal is known for aggregating large Olympic audiences, as nine of the top 11 most-watched U.S. television events of all time are Olympic Games presented across the networks of NBCUniversal. The Beijing Summer Olympics rank No. 1 with 215 million viewers.

For more information on NBC Olympics’ coverage of the London Olympics, please visit: http://nbcsportsgrouppressbox.com/

About Brevity:

Brevity provides breakthrough technology that offers for the first time the ability to simultaneous transcode to multiple formats while transporting video files to multiple locations at highly accelerated speeds over any network. Founded in 2010, Brevity transforms media production and distribution workflows and redefines the time, cost, and efficiency required to support M&E operations. Brevity is working with leading networks, studios, content providers, sports teams, and production houses to redefine media production and distribution around the world. For more information please visit at www.brevityv.com or follow @BrevityV.

Avid and Avid DNxHD are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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