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Edifier Spinnaker Speaker System Named As CES Innovations 2012 Design And Engineering Award Honoree

by Definition Branding & Marketing Posted: Wednesday, 11/9/2011

NEW YORK, New York – Offering the very best in design and application, Edifier today has announced that it has been awarded with another CES Innovations Design and Engineering Award for their brand new product, the ‘Spinnaker’ speaker system. Contestants for this award have been judged by a preeminent panel of independent industrial designers, engineers and members of the media to honor outstanding design and engineering excellence in the cutting-edge consumer electronics category – one of the 35 judged categories.

The Spinnaker is an iconic speaker, standing at 15 inches the shape is designed to project sound towards the end user with front facing tweeter and mid-range drivers, reinforced with and a downward firing subwoofer in each satellite to make this 2.0 speaker system an experience to hear and see. The Spinnaker is also Bluetooth enabled, making it a versatile product for home and office, free of the restraints of cables and applicable to pair with any Bluetooth enabled device. A wireless infrared remote controls the volume, track navigation and play/pause preferences effortlessly within a 10-meter radius.

“To receive yet another prestigious award is a great honor for Edifier. The consumer electronics market is highly competitive and volatile, the award further strengthens the Edifier brand and our presence in the industry.” Said Managing Director, Anthony Wilkinson of Edifier International Ltd.

The prestigious CES Innovations Design & Engineering awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International Consumer Electronic Show, the world’s largest consumer technology tradeshow.

The Edifier Spinnaker will be displayed at the 2012 International CES, which runs from January 10th – 13th 2012 in Las Vegas Nevada. The Innovations Design & Engineering showcase will feature honorees by product category in the Grand Lobby of the Las Vegas Convention Center. Edifier who is also exhibiting at the International CES show 2012 will also have a live demo unit at their booth for a first-hand experience of the award-winning product.

Judging criteria for the Innovations Design and Engineering Award focus on:

-        Engineering qualities, based on technical specs and materials used

-        Aesthetic and design qualities

-        The Product’s intended use/function and user value

-        Unique/Novel features that consumers would find attractive

-        How the design and Innovation of the product compares to other product in the marketplace

Edifier International specializes in the design and manufacturing of high-end audio electronics for both the consumer electronic and multimedia markets, providing a wide selection of products to suit each individuals taste and needs. Edifier International is renowned for its development and use of acoustic technology, superior manufacturing standards and uncompromised quality in design and production of audio speakers, with a passion for sound. Edifier is internationally recognized for awards around the world receiving in 2008, 2 awards for both the CES Innovations awards and iF Design Awards; in 2009, 2 RedDot Awards; in 2010, 1 CES Innovations, and RedDot Award; in 2011, 1 award for CES Innovations Award, iF Design Award and RedDot Award.

For more information please visit: www.edifier-international.com

Please contact Edifier International for further information at:

Tel: +852-2522-6989

Email: enquiry@edifier.com

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Edifier Offers Ideal, Stylish Audio Systems

by Definition Branding & Marketing Posted: Monday, 5/2/2011

Give the ‘Dads and Grads’ in Your Life The Gifts They Deserve: Edifier Offers Ideal, Stylish Audio Systems

HONG KONG, China – Father’s Day and graduation time are just around the corner, and this year, Edifier offers the perfect gifts for hard-working dads and soon-to-be grads. Edifier’s Breathe is an all-in-one music system that combines stunning design with outstanding sound, and the Sound To Go USB Micro Speaker is ultra-compact, yet delivers expansive sound for laptops and other devices.

Breathe (SRP: $349.99) brings a breath of fresh air into iPod music system design. Its curved and contoured surfaces and striking two-tone black and white finish make it ideal for use at home, in a dorm or anywhere your dad or grad wants to enjoy great sound. Breathe is simple to use – its built-in iPod/iPhone dock rests atop the unit for easy access, and the supplied adapters accept any iPod or iPhone with a docking connector. The wireless remote operates the control and navigation of the connected iPod or iPhone, as well as the Breathe’s functions (which can also be operated by the front-panel controls).

Although compact, Breathe delivers clear, powerful sound, thanks to its built-in 100-watt amplifier, 5-inch woofer and dual midrange/tweeter coaxial drivers. When an iPhone is connected, the music will be automatically muted and the call put through, and Breathe will resume playback when the call is completed. Breathe also has an auxiliary input, enabling it to be used with a portable music player or virtually any device with an audio output.

Any dad or grad with a laptop will appreciate the benefits of Edifier’s Sound To Go USB Micro Speaker, which adds high-quality sound to any laptop by means of a simple USB connection (a USB cable is included). The sleek, wedge shaped Sound To Go (SRP: $49.99) has a rich, brushed-aluminum finish accented by its black front grille and side pieces.

Though it measures just 10-1/2″ by 1-1/2″ by 1-3/4″ and fits easily into a laptop bag, Sound To Go delivers expansive stereo sound, thanks to its built-in amplifier with volume control, high-quality drivers and dual subwoofers. Sound To Go also has an auxiliary input, enabling it to be used with a portable music player or other device.

The Edifier Breathe and Sound To Go are currently available from www.apple.com, J&R Music World (www.jr.com), the Home Shopping Network (www.hsn.com) and other retailers.

EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Beijing, Vancouver, Australia, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards), CES 2010 (one award) and 2011 (one award)) in the U.S.; iF Product Design awards in 2008 (two awards) and in 2011 (one award) and a Red Dot Design Award in 2009, 2010 and 2011 in Germany; and a Good Design Award in Japan in 2008. For more information please go to www.edifier-international.com.

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Edifier ‘Sound To Go’ Portable Speaker Internationally Recognized For Product Design, Receives 2011 Red Dot Award

by Definition Branding & Marketing Posted: Tuesday, 3/15/2011

Recognized for its innovation in design excellence, Edifier International Ltd., today announced that its ‘Sound To Go’ portable speaker has received the 2011 Red Dot Award for Product Design. More than 1,700 companies from 60 countries submitted products to compete for the internationally recognized mark of quality, the Red Dot.   A label for excellent design, the ‘Sound To Go’ reflects the aesthetic quality sought after by the expert jury.

Despite its ultra-compact shape, the Edifier ‘Sound To Go’ delivers powerful stereo sound. It features one oblong 3-inch subwoofer and two 1-inch mid-range drivers and two 1-inch tweeter drivers, along with a built-in amplifier and a handy volume control. Although it measures just 10-1/2 inches wide by 1-1/2 inches high by 1-3/4 inches deep, the ‘Sound To Go’ delivers clear, immersive stereo sound, thanks to its precision high-quality magnetically shielded drivers. The speaker’s rich, brushed-aluminum finish is accented by its black front grille and sidepieces, for a look that complements any laptop.

“Edifier’s Sound To Go continues to exceed our expectations by winning its third award in just this one year,” said Anthony Wilkinson, Managing Director, Edifier International Ltd. “Recognition on this level supports our goal of becoming a world-class, internationally recognized company.”

The Red Dot Design Award is a coveted international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. Outstanding design quality and trendsetters are ideal candidates for this award. The winners will be celebrated at the Essen Aalto-Theater and then at the red dot design museum on July 4th.

For more information please visit the Edifier International website http://www.edifier-international.com/

Also, be sure to visit both the Edifier Facebook page at http://www.facebook.com/EdifierGlobal and Twitter page at http://twitter.com/edifierglobal .

EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Beijing, Vancouver, Australia, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards), CES 2010 (one award) and 2011 (one award)) in the U.S.; iF Product Design awards in 2008 (two awards) and in 2011 (one award) and a Red Dot Design Product Award in 2009, 2010 and 2011 in Germany; and a Good Design Award in Japan in 2008. For more information please go to http://www.edifier-international.com/

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For additional information, contact:

Juliana Wynohradnyk
Account Executive
Definition Branding & Marketing
121 West 27 Street
New York, NY 10001
212.660.2555 ext 17
juliana.wynohradnyk@definitionbam.com

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Edifier’s ‘Sound To Go’ USB Micro Speaker System Is Now Available In the U.S. at the Apple Store

by Definition Branding & Marketing Posted: Tuesday, 3/8/2011

Slim-Profile USB-Powered Speaker Combines Ultra-Portable Design With Outstanding Sound Quality and Value

Edifier announced that its ‘Sound To Go’ USB Micro Speaker is now available at Apple’s online store. Matching the wide spectrum of taste and style of the modern consumer, the Sound To Go is ultra compact micro speaker system that combines innovative design with superior sound quality and the convenience of USB-powered operation. Edifier’s sound performance meets the increasingly high standards for audio with this high-quality, portable speaker that stays true to design excellence, uncompromised sound and affordability.

Like all Edifier products, the ‘Sound To Go’ is elegant and distinctive in appearance. It’s sleek and slim in design, with a top that gently tapers towards the back, and a curved front grille. The speaker’s rich, brushed-aluminum finish is accented by its black front grille and sidepieces, for a look that complements any laptop.

Despite its ultra-compact shape, the Edifier ‘Sound To Go’ delivers powerful stereo sound. It features two 3-inch woofers and two 1-inch tweeters, along with a built-in amplifier and a handy volume control. Although it measures just 10-1/2 inches wide by 1-1/2 inches high by 1-3/4 inches deep, the ‘Sound To Go’ delivers clear, expansive stereo sound, thanks to its precision high-quality magnetically shielded drivers and dual subwoofers.

Anthony Wilkinson, senior vice president, Edifier, noted, “As more and more people listen to music, video and movies on their laptops, we realized it was more important than ever to offer a product that lets laptop users enjoy high-quality, full-range sound. The ‘Sound To Go’ provides greatly improved sound compared to typical built-in laptop speakers, and its slim form factor makes it easy to use and carry in a laptop bag.”

The ‘Sound To Go’ connects to a laptop or desktop computer via its USB jack and supplied USB cable and is powered by the USB connection. No external power adapter or batteries are required. It can also be powered by a laptop-to-USB power adapter.  The ‘Sound To Go’ can be placed below or alongside a laptop. It also has an auxiliary input, enabling it to be used with a portable music player or virtually any device with an audio output.

The Edifier ‘Sound To Go’ is a suggested retail price of $49.00.

EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Beijing, Vancouver, Australia, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards), CES 2010 (one award) and 2011 (one award)) in the U.S.; iF Product Design awards in 2008 (two awards) and in 2011 (one award) and a Red Dot Design Award in 2009 and 2010 in Germany; and a Good Design Award in Japan in 2008. For more information please go to www.edifier-international.com.

For additional information, contact:

Juliana Wynohradnyk
Account Executive
Definition Branding & Marketing
juliana.wynohradnyk@definitionbam.com

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Edifier International Launches New Expanded Global Website which Includes Customer Resource Functionality

by Definition Branding & Marketing Posted: Wednesday, 2/23/2011

Edifier International today announced the launch of its newly expanded, redesigned website, www.edifier-international.com. The website offers easy access to the company’s diverse line of speaker systems for personal audio, computers, gaming and home and professional recording studios. Edifier speaker systems combine distinctive, stylish design with expansive sound and high value.

Navigating to any product is quick and easy with a central scroll bar that provides ready access to Edifier’s image, Multimedia and Studio product lines. New functionality to the site includes enhanced product information and images, as well as a “Find A Dealer” feature that links visitors to Edifier retailer sites, allowing for quick and easy purchases.

“We developed our new website with the goal of giving our customers and dealers a greater resource to information about our full product range,” stated Anthony Wilkinson, Managing Director, Edifier International. “The site shows the continued support and service that Edifier provides customers, including a better resource for communicating new information.”

To access the new Edifier International website, please visit www.edifier-international.com.

EDIFIER INTERNATIONAL is a leading global designer and manufacturer of award winning audio speaker products that feature contemporary design and high sound quality. Founded in Beijing in 1996 and with offices in Beijing, Vancouver, Australia, Hong Kong and Buenos Aires, Edifier has sales in more than fifty countries and has become a world-class international audio components manufacturer providing unique, inspirational, visually elegant and functional audio solutions for home, consumer electronics and PC multimedia applications. Now with 3,000 employees producing more than eight million sets annually, the company has won numerous international design awards, including breakthrough CES Innovations Design and Engineering Awards (CES 2008 (two awards), CES 2010 (one award) and 2011 (one award)) in the U.S.; iF Product Design awards in 2008 (two awards) and in 2011 (one award) and a Red Dot Design Award in 2009 and 2010 in Germany; and a Good Design Award in Japan in 2008. For more information please go to www.edifier-international.com.

For additional information, contact:
Juliana Wynohradnyk
Definition Branding & Marketing
(212) 660 – 2555 ext. 17
Juliana.Wynohradnyk@definitionbam.com

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