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Firehouse Productions Rocks the Nokia Theatre LA LIVE at 2013 Rock and Roll Hall of Fame Induction Ceremony with HARMAN’s JBL Loudspeakers and Crown Amplifiers

by Definition Branding & Marketing Posted: Tuesday, 5/21/2013

HARMAN_RRHOFLOS ANGELES, California – The 28th annual Rock and Roll Hall of Fame Induction Ceremony was held on the west coast for the first time in 20 years at the Nokia Theatre LA LIVE in Los Angeles. This year’s inductees included Public Enemy, Heart, Albert King, Randy Newman, Rush and Donna Summer, with Lou Adler and Quincy Jones each receiving an Ahmet Ertegun non-performer award. Sound for this year’s ceremony featured more than 50 of HARMAN’s JBL VERTEC® line array loudspeakers powered by Crown I-Tech HD Series amplifiers.

Red Hook, New York-based sound contractor Firehouse Productions had the Nokia Theatre’s impressive house JBL VERTEC sound system at its disposal, which includes 14 VERTEC VT4889 fullsize line array loudspeakers per side for the main left and right clusters and six VT4889 loudspeakers per side for left and right outfill. To pump out the low end, 22 VT4880A fullsize flown subwoofers are arranged in cardioid configuration, along with eight VT4880A subs per side stacked at the left and right sides of the stage in a cardioid arrangement. The standard house system at Nokia Theater also includes six VT4887A subcompact line array loudspeakers for front fill and even JBL AC2212/00 plus six PD5212/64 loudspeakers for loge and mezzanine delays, respectively.

For the Induction Ceremony, Firehouse Productions added three more hangs of six VT4886 subcompact line array elements each for left, center and right balcony delay clusters and additional VT4886 enclosures for distributed front fill. Audio networking and signal processing was provided by BSS Audio Soundweb London components.

Firehouse has provided the sound for the Rock and Roll Hall of Fame Induction Ceremony before, but this was the first time the company did the event in a proper theater. According to Mark Dittmar, Firehouse’s lead design and integration engineer, Firehouse immediately benefited from a space with good acoustics and a world-class PA system already in place. However, he noted, “With this being rock and roll’s biggest awards night, we wanted a system that would completely blow peoples’ minds for the bands, but maintain good intelligibility for the speeches.” Knowing the Nokia Theatre LA LIVE was already equipped with VERTEC gave Dittmar a feeling of confidence going in, having used VERTEC line arrays for more than a decade for their superior sound quality.

Dittmar has depended on Crown amplifiers since Firehouse Productions began and finds that the I-Tech HD Series offers power and flexibility he can’t achieve with other products. I-Tech HD amplifiers were deployed for the Rock and Roll Hall of Fame ceremonies to power the additional VERTEC arrays, along with the original Crown I-Tech amplifiers which power the house PA.

“One of our favorite aspects about Crown is the ability to build a custom library of presets that enable us to control any speaker in our inventory with the proper power and optimize their EQ, delay and other parameters,” Dittmar stated. “In particular, the inclusion of the newest VERTEC V5 preset tunings in the Crown I-Tech HD Series amps really took the performance of the loudspeakers beyond anything we were able to achieve before in terms of coverage, coherence, tonal balance and overall clarity.”

For more information on Firehouse Productions, please visit www.firehouseproductions.com

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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Thunder Audio Gears Up For Summer Festival Season with HARMAN’s JBL VTX Series Line Arrays

by Definition Branding & Marketing Posted: Tuesday, 5/21/2013
The Thunder Audio team (pictured left to right): Paul Owen, Vice President; Tony Villarreal, President; and Greg Snyder, Business Development Manager.

The Thunder Audio team (pictured left to right): Paul Owen, Vice President; Tony Villarreal, President; and Greg Snyder, Business Development Manager.

NORTHRIDGE, California – It’s the start of the summer festival season, and tour sound provider Thunder Audio is thinking big, with an inventory that includes more than 50 HARMAN’s JBL VTX Series V25 line array loudspeakers, dozens of S28 and G28 subwoofers and enough Crown amplifiers to shake a stadium—how about 98 Crown I-Tech HD Series I-Tech 12000 HD amplifiers for one gig alone? Thunder Audio will be providing the audio for the Movement Electronic Music Festival, the Faster Horses Festival and the Electric Forest Music Festival and tours for Lynyrd Skynyrd and Bad Company and Marilyn Manson with Alice Cooper.

“This summer is shaping up to be an extremely busy one for us,” noted Greg Snyder, Business Development Manager for Thunder Audio. “We are using the JBL VTX Series on all of these festivals and tours because we feel that it is the best suited for a multitude of reasons.”

The Movement Electronic Music Festival will take place in Hart Plaza in Detroit on Memorial Day weekend and will feature more than 100 of the genre’s biggest artists including Deadmau5, Carl Craig, Moby and more. Thunder Audio will outfit the main Red Bull Music Academy stage with 18 V25 fullsize line array elements per side and four hangs of nine S28 subwoofers on the left and right of the stage, along with six V25 loudspeakers per side for outfill. Sixteen G28 ground-stacked subs will be deployed in a cardioid configuration for front fill, and side fills will include two S28 subs with two V25 loudspeakers on top. The system will be driven by a total of 98 Crown I-Tech 12000 HD amplifiers and connected through dbx DriveRack 4800 loudspeaker management systems via JBL HiQnet Performance Manager™ software.

Rothbury, Michigan’s Electric Forest outdoor music festival (June 27–30) will feature performers in the jam band and electronic music genres including The String Cheese Incident, Pretty Lights, Passion Pit and nearly 100 other artists. For this diverse musical lineup, Thunder Audio will provide 16 V25 line array elements per side for the main left and right hangs and out-hangs of nine V25’s per side, complemented by 12 S28 and six G28 subs per side, powered by 72 I-Tech 12000 HD amps with dbx DriveRack 4800.

The Faster Horses Festival is a 3-day country music and camping festival to be held in Brooklyn, Michigan on July 19–21. The featured artists include ACM Entertainer of the Year Luke Bryan, Dierks Bentley and Jason Aldean who will be joined by Kix Brooks, Florida Georgia Line and many others. The main stage system will include 18 V25 loudspeakers per side, with 12 V25’s flown per side for outfills and 12 JBL VERTEC® VT4888 midsize line array elements used for center and front fill. Twelve G28 ground-stacked subwoofers, 98 Crown I-Tech 12000 HD amps and dbx 4800 processing complete the system lineup.

Marilyn Manson and Alice Cooper will be livening up the summer tour scene with dates from late May through the end of June with an all-VTX system featuring two hangs of 14 V25’s per side and nine S28’s per side on the ground, all driven by 22 Crown I-Tech 12000 HD amplifiers per side. Lynyrd Skynyrd and Bad Company will also be hitting the road this summer and they’ll be packing a VTX system with two left and right main towers with 14 V25 loudspeakers each, along with two out-hangs of eight V25’s each, eight ground-stacked S28 subs per side and 22 Crown I-Tech 12000 HD powering each side.

“One of reasons we’ve used VTX for the past year is the sheer horsepower of the speakers and subs,” Snyder noted. “The extended low-end response of the S28 and G28 is incredible and the clarity of the V25 both outdoors and indoors rises above any other line array out there.” Snyder finds that the 15-inch woofers in the V25 make “a world of difference” and that the capability to change its crossover points from 80Hz to 60Hz enables Thunder Audio to optimize a VTX-based system for rock, electronic, country, jazz or any other type of music.

“After more than a year in the trenches using JBL VTX at a diverse number of events, I feel that VTX is a system that has established itself as something that’s going to set the standard for a long time,” Snyder concluded.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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HARMAN’s DigiTech Begins Shipping Its HardWire V-10 Power Block Pedal Power Supply

by Definition Branding & Marketing Posted: Monday, 5/20/2013

DigiTech V-10SALT LAKE CITY, Utah – HARMAN’s DigiTech today began shipping its HardWire V-10 Power Block 10-Pedal Isolated Power Supply, a top-quality pedalboard power supply that delivers dependable, noise-free power for effects pedals.

The HardWire V-10 Power Block features 10 totally isolated high-current outputs and a shielded low-stray-field toroidal transformer to eliminate hum and noise that can be caused by ground loops and interference. It includes four 9-volt outputs, along with two pairs of 9V/12V merge-able outputs for power-hungry digital pedals, and two outputs with variable voltage.

Built road-tough with a heavy-grade aircraft aluminum chassis the HardWire V-10 allows for maximum heat dissipation. With its compact size, the V-10 mounts perfectly under Pedaltrain™ pedalboards. It utilizes standard 2.1 x 5.5mm barrel jack connectors and delivers 1200mA total DC current. The V-10’s front-panel LEDs provide ready indication of output jack status. The V-10 comes with 17 DC power cables, 3.5mm phone plugs and 9V battery clip.

“We constantly hear from guitarists that a high quality power supply is essential and we built the V-10 Power Block to provide the same performance and reliability that our pedals are known for,” stated Scott Klimt, marketing manager for DigiTech.

The DigiTech HardWire V-10 Power Block carries a six-year warranty and has a suggested retail price of $299.95.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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HARMAN’s Soundcraft Si Performer 3 Helps Educate Seven Lakes High School’s Theatre Department

by Definition Branding & Marketing Posted: Thursday, 5/16/2013

Scraft_SevenLakesKATY, Texas – Seven Lakes High School has one of the most prestigious theatre programs in the Houston, Texas region, while its Performing Arts Center (PAC) plays host to several school and out-of-house productions each year. The school recently purchased a HARMAN Soundcraft Si Performer 3 digital console for its educational theatre performances and technical theatre classes.

The Seven Lakes Theatre Program rents out its PAC to numerous out-of-house groups because it is widely known as the most professional venue in the area. “Most out-of-house groups rent our PAC because they know we run a professional space and the students I train are professional-grade student technicians that no one will find anywhere else,” said Joshua Heerssen, Seven Lakes High School’s production designer and technical theatre teacher. “Groups continue to spread the word: ‘I want to rent at Seven Lakes’ and even other schools want to come use our PAC for their performances.”

At Seven Lakes High School, Heerssen teaches technical theatre classes, which include hands-on training with everything that entails a theatrical production, including lighting and sound engineering. The Seven Lakes High School theatre program performs four to six large productions a year and shares the PAC with in-house groups, such as the school band or choir, as well as rents to out-of-house groups.

Keeping up with the forefront of technology, Heerssen looked to upgrade Seven Lakes’ analog audio console. “I looked into Soundcraft because we already owned a Spirit 8, so I understood the terminology and I really liked the way Soundcraft consoles are set up,” said Heerssen. “After I saw the Si Performer, I knew it would be the perfect board for our space and a great teaching tool as well.”

Heerssen replaced the PAC’s Soundcraft Spirit 8 soundboard with the Si Performer 3 after attending the TETA (Texas Educational Theatre Association) conference. “I saw the Soundcraft Si Performer on display and demo’d at the conference, and the first thing I noticed were the colored faders, and then to a have digital sound board at this price range with 32 channels of control made me look more intently at this console.”

Heerssen noted the Si Performer’s DMX interface, which allows for lighting control, was a key purchasing factor. “It definitely put a smile on my face when I brought up a channel for lighting on the sound board the first time in our PAC,” said Heerssen.

Heerssen uses the Soundcraft Si Performer 3 for large performances in Seven Lakes’ PAC and as a learning tool for his technical theatre students. “I chose the Soundcraft Si Performer 3 because my goal as a teacher is to make sure students learn the tools that will not only serve them well in college, but what they’ll need for professional theatre,” Heerssen concluded.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

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HARMAN’s JBL Professional Named Official Speaker Provider for The American Pavilion at the 2013 Cannes Film Festival

by Definition Branding & Marketing Posted: Thursday, 5/16/2013

JBL_CBT70J1NORTHRIDGE, California – HARMAN’s JBL Professional today announced that it is the Official Speaker Provider for The American Pavilion at the 66th Cannes Film Festival, which takes place May 15–26 in Cannes, France. The American Pavilion is the center of activity at the Cannes International Film Festival for the American film community, offering membership for professionals, provocative and insightful programming, immersive student programs, the Emerging Filmmaker Showcase and more.

JBL is providing four CBT 70J-1 column loudspeakers for The American Pavilion, which is located within the International Village. Because of the CBT 70J-1′s studio-grade drivers and JBL’s exclusive CBT pattern control, the loudspeakers provide the American Pavilion with superb sonic fidelity and even coverage throughout the space. The system includes four JBL CBT 70J-1 column loudspeakers instead of the 20 distributed loudspeakers that had previously been considered.

The CBT’s “Asymmetrical Progressive Gradient Coverage” sends more sound to the far area of the listening space than to the close areas. This allows sufficient sound to reach the far listeners without overwhelming listeners that are positioned closer to the loudspeakers.

The very wide 150-degree horizontal coverage allows more area in the pavilion to be covered from fewer loudspeaker locations and to ensure that off-axis listeners still hear the same quality of sound as on-axis listeners. Two of the speakers are located at the edge of the tent area, allowing them to also cover the listeners on the deck, who were not covered in previous years. In addition, the low-profile design of the CBT Series provides the pavilion with world-class sound while maintaining a visually discreet appearance.

With the ability to cover the area with fewer speakers, the entire system is driven from a single powered mixer, as opposed to the complexity of a rack system. With the power available from the existing powered mixer, each speaker is powered with 125 Watts.

“We are honored to be named as the Official Speaker Provider for The American Pavilion at Cannes,” said Brian Divine, Director of Marketing, JBL Professional. “JBL has a storied history in cinema, and this year attendees at The American Pavilion can look forward to enjoying the powerful, immersive and nuanced sound that JBL is known for.”

“We are thrilled to have the cutting-edge technology that JBL Professional brings to the table, which will give our members a sound experience beyond compare for all our programming this year,” said Julie Sisk, Founder of The American Pavilion at Cannes.

HARMAN (www.HARMAN.com) designs, manufactures, and markets a wide range of audio, lighting and infotainment solutions for the automotive, consumer, and professional markets. It is a recognized world leader across its customer segments with premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and Mark Levinson®, and leading-edge connectivity, safety and audio technologies. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with Harman audio and infotainment systems. Harman has a workforce of about 14,300 people across the Americas, Europe, and Asia and reported sales of $4.4 billion for the fiscal year ended June 30, 2012.

ABOUT THE AMERICAN PAVILION

Celebrating its 25th year bringing professionals and emerging filmmakers together, The American Pavilion is the center of activity for the American film community at the Cannes International Film Festival.

Since its debut at the 1989 Cannes Film Festival, The Pavilion has served as a hospitality and communications hub for the thousands of Americans attending the Cannes Film Festival and Marché, providing an impressive array of facilities and services, including membership for the international film community, provocative and insightful programming, the Emerging Filmmaker Showcase, immersive student programs, and more.

For its corporate sponsors, scores of American participants, and hundreds of exhibitors and office holders, The American Pavilion accommodates the need for information, orientation and recreation, providing both a dynamic business environment and an opportunity to relax in comfortable surroundings for the duration of the Festival.

With a panoramic view of the Bay of Cannes and just a few steps from the Palais des Festivals, where all the major Festival films are premiered, The American Pavilion is now a permanent fixture on the Cannes landscape, proving to be the perfect place to transact business, share ideas and effectively reach the thousands of affluent international travelers who attend the Festival every year.

For more information, visit www.ampav.com.

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