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Dads & Grads: Hisense K610 Smart TV, For Dorms & Dens

by Definition Branding & Marketing Posted: Thursday, 4/25/2013

LTDN50K610_smSuwanee, Georgia, April 25, 2013 — Dads and grads tend to have very different ideas of what defines an amazing gift, as one is gearing up to go to college and the other is buttoning down to pay those tuition bills. There is one thing they can agree on though, the Hisense K610 LED 3D Smart TV, feature-packed with breathtaking picture quality, is guaranteed to put on a smile on both of their faces.

With a super fine 13mm bezel and built-in WiFi, the 50” and 55” Full HD 1080p K610 series makes a statement in any room. With the latest Hisense Smart TV interface, the K610 enables access to thousands of Vudu™ HD movies, Netflix®, YouTube™, Pandora® and more, while bringing forth stunning details with crystal-clear, vibrant colors and a smooth 120Hz refresh rate.

“The Hisense K610 is the perfect gift- whether you’re trying to make your graduate’s new college dorm feel a little more like home, or upgrading your own empty nest by treating your partner for Father’s Day,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “The Hisense K610 is fresh and stylish, with all the Smart functions and features on the market, making it a top gifting choice this season.”

For more information about Hisense’s range of innovative products, visit www.hisense-usa.com.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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Hisense Innovates With In-Home Warranty Program, Ensures Customers Peace Of Mind

by Definition Branding & Marketing Posted: Monday, 4/15/2013

Suwanee, Georgia, April 15, 2013 — Hisense USA Corporation has announced the immediate implementation of its in-home warranty program, giving customers peace of mind before, during, and after their decision to purchase a Hisense product. All Hisense televisions purchased from April 1st, 2013 are eligible for this convenient program while still in warranty

“This is an exciting step to provide the best service and support to our customers,” said Jonathan Frank, Vice President of Marketing, Hisense USA Corporation. “We take pride in providing the most advanced entertainment technology solutions, and know that this innovative warranty program demonstrates our long term commitment to Hisense products.”

A factory-trained technician from a Hisense national service provider will arrive at the customer’s home and repair the television, all at the customer’s convenience. This new warranty process will lessen additional damage that can occur during shipping as well as eliminate any inconvenience to the customer in having to find and pay for adequate packaging.

How it works:

  • Customer calls Hisense for support. If the call center agent deems that the unit needs service, and it is not a panel related issue*, the agent collects the customer information including model, serial number, and proof of purchase.
    • Agent then prepares a parts order to be shipped directly to the customer’s home, within 3 business days to anywhere within the US.
  • In tangent, the customer’s information is sent to the service provider so they can track the shipping of the parts to the customer – to ensure accuracy and timing.
  • As soon as the parts are delivered to the customer, a Hisense service provider contacts the customer and sets up the service call.
  • Once the repair is complete and tested to ensure that it is fully functional, the technician will then take the “bad” parts with them.

*If the set has a panel issue, they will need to be shipped back to Hisense USA for service. If the panel cannot be repaired Hisense USA will replace the unit with a same/like model.

For more information about Hisense, visit www.hisense-usa.com.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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Hisense K610 and Roku Ready K360M Launch In Walmart Stores Today

by Definition Branding & Marketing Posted: Tuesday, 4/9/2013

LTDN50K610_smSuwanee, Georgia, April 9, 2013 — Hisense USA today announced the immediate availability of its 40-inch and 46-inch K360M Roku Ready™ televisions and 50-inch and 55-inch K610 Smart TV models in more than 2,500 Walmart stores across the country.

With a super sleek 13mm bezel and built-in WiFi, the Full HD 1080p K610 series comes loaded with the latest Hisense Smart TV interface, allowing consumers to access thousands of Vudu™ Apps and HD movies, Netflix®, YouTube™ and Pandora® right on their TV. With a smooth 120Hz refresh rate for dramatic motion clarity, the K610 brings forth stunning details and crystal-clear, vibrant colors to create a brilliant picture.

“Our goal is to provide every home with a feature-packed television that is perfect for the whole family to enjoy not only as a traditional television, but as a media hub enabling access to additional content,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “These two releases demonstrate our continued effort to offer consumers the freedom of choice with the most advanced content delivery system.”

The Hisense K360M includes the new standard MHL (Mobile High-Definition Link) port, which resembles a traditional HDMI input and supports up to 1080p resolution high-definition video and audio content. Being Roku Ready certified means Hisense customers have the ability to use the Roku Streaming Stick™ for instant content streaming of more than 750 entertainment channels featuring movies, songs and games from the Roku streaming platform.

“The Roku streaming platform provides TV manufacturers like Hisense the ability to offer customers Smart TV functionality without developing their own streaming platform, and provides consumers with value, ease of use and limitless content,” said Chas Smith, general manager of OEM business at Roku.

For more information about Hisense’s range of innovative products, visit www.hisense-usa.com.

To purchase the K610 or K360M, visit your local Walmart, or check product availability online at www.walmart.com.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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Hisense USA Names Jonathan Frank Vice President of Marketing

by Definition Branding & Marketing Posted: Wednesday, 3/27/2013

Suwanee, Georgia, March 27, 2013 — Hisense USA is pleased to announce the recent addition of Jonathan Frank, who joins the Hisense USA team as Vice President of Marketing. Frank is tasked with the development of annual consumer marketing and branding strategies as well as programs in response to current retailer and business partner needs. He is also responsible for all advertising, digital media, PR and media relations programs.

“Hisense has a strong passion for innovation and making world-class technology accessible to everyone, which is something that really attracted me to the company,” said Jonathan Frank, Vice President of Marketing, Hisense USA. “Hisense is well-positioned for growth and I am very excited to be a part of the team that’s going to make this brand a household name.”

Frank comes to Hisense with well over a decade of marketing experience in the industry. Previously, Frank was Assistant Vice President of Mobile Electronics Marketing at Audiovox Electronics, a leading global supplier of mobile and consumer electronics products. Prior to that, Frank held the title of National Training and Marketing Manager at Panasonic.

“Jonathan’s deep experience and background in electronics marketing, visual communications and strategic branding makes him the perfect fit for Hisense,” said Peter Erdman, Vice President of Consumer Electronics, Hisense USA. “We have the good fortune of adding a highly skilled, creative and driven leader with a proven track record of success to our team.”

For more information about Hisense, visit www.hisense-usa.com.

About Hisense USA Corporation

Established in 2001, Hisense USA Corporation is a Georgia based subsidiary of the Hisense Company Ltd., headquartered in Qingdao, China. Hisense USA offers a broad range of highly affordable consumer electronics products in the North American market, including televisions, refrigerators, air-conditioners, dehumidifiers, beverage coolers and freezers. In 2010 Hisense established an R&D center in Georgia to enable localized product development and innovation.

Hisense USA sells into retailers across North America, including hhgregg, Best Buy, Walmart, Costco.com, Canadian Tire and more. Around the world, Hisense has production bases in South Africa, Algeria, Egypt and sales offices in the USA, Europe, Australia, the Middle East and Southeast Asia. Hisense products are exported to over 130 countries and regions throughout the world.

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Hisense Australia Appoints Definition Branding And Marketing for Public Relations and Social Media

by Definition Branding & Marketing Posted: Friday, 3/22/2013

MELBOURNE, Australia March 22, 2013 – Hisense Australia, an innovation leader in consumer electronics that advances lifestyles, today announced the appointment of Definition Branding And Marketing to handle its ongoing public relations and social media activities in Australia.

The agency will be responsible for all media outreach, public relations programs and social media program development. The assignment includes Hisense Australia’s full range of consumer products, including televisions and household appliances.

“The Hisense brand message of high technology and advanced design at price points that make sense has gained strong resonance in Australia,” said Daniel O’Connell, Managing Director, Definition Branding And Marketing. “We’re very pleased to be engaged to take that message to the broadest possible market and to apply our agency’s creative, commercial and technology expertise to continue the strong momentum the brand has gained.”

“Hisense Australia is excited to bring on Definition to further grow our brand and presence in Australia,” said Andre Iannuzzi, head of marketing, Hisense Australia. “The agency will assist HIsense Australia in managing its rapid growth in the electronics and home appliance industry in Australia and the Pacific region.”

Social media sites Hisense Australia will engage this year include:

Twitter: www.twitter.com/Hisense_Aust

Facebook: www.facebook.com/HisenseAU

Instagram: http://instagram.com/HisenseAU

Pinterest: www.pinterest.com/HisenseAU

About Hisense Australia Pty Ltd

Hisense is a global television and refrigeration manufacturer active in more than 130 countries worldwide. More than 40 million people buy and enjoy Hisense products globally every year. Since arriving in Australia in 2006, Hisense has grown to be one of the fastest emerging TV and Home Appliance brands in Australia, distributed through more than 1,000 leading retail stores nationally. Established in 2006, Hisense Australia Pty Ltd is an Australian based subsidiary of Hisense Company Ltd.

Hisense televisions and home appliances are available at Australia’s leading national electronics retailers including JB Hi-Fi, Harvey Norman, The Good Guys and BSR.

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