Archive for the ‘Selenium’ Category

HARMAN Brazil’s Rodrigo Kniest Sparks Selenium’s Vision For International Growth

by Definition Branding & Marketing Posted: Thursday, 6/16/2011

Rodrigo-Kniest

ORLANDO, Florida — With a vision to grow HARMAN’s Selenium’s success in Brazil and beyond, Rodrigo Kniest, former CEO of Electronica Selenium and current HARMAN country manager for Brazil, contributes a wealth of experience for the integration of Selenium into the HARMAN family.

With deep roots in manufacturing, Kniest foresees great opportunity for HARMAN in South America as the market for high-quality professional audio continues to grow.  As the new parent company of Selenium, HARMAN has also taken responsibility of Selenium operations in the United States and Europe, in addition to the sales responsibilities of the 150-distributor team Selenium boasts in Brazil.

“Starting a new chapter with HARMAN and Selenium is a great honor for me and for those associated with Selenium for the past 50 years,” said Kniest.  “Selenium has seen tremendous growth in recent years and combining our efforts with the HARMAN name brings a new level of quality, reputation and overall sales to the company across the board.  As HARMAN’s country manager for Brazil, I look forward to exploring new areas of business and providing our customers the same quality they expected from Electronica Selenium, building upon our already strong relationships around the world.”

As a mechanical engineer with a Master of Science in noise and vibrations science, Kniest’s previous positions serve him well in his latest venture.  From CEO of Mueller Fogões Ltd. and time at Navistar international Truck and Engine, to over a decade of experience at Dana and GKN, as well as holding the position of CEO of Selenium, Kniest brings extensive professional engineering and manufacturing experience to Selenium.

Offering professional-grade loudspeaker products, Selenium provides solutions worldwide for the most demanding live sound providers and integrators.  “The HARMAN association strengthens the visions Selenium has focused on for years,” continued Kniest.  “We have great confidence in our plans for integration into the HARMAN culture and we have already started joining our technologies to develop a higher level of products for our customers.”

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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HARMAN’s Selenium W16P High-Performance Midbass and Woofers Make U.S. Debut At InfoComm 2011

by Definition Branding & Marketing Posted: Thursday, 6/16/2011

ORLANDO, Florida — Delivering a new standard for professional audio components to the international market, HARMAN’s Selenium debuts its latest midbass and woofer W16P series in the United States at InfoComm 2011. Selenium’s 6W16P 6-inch midbass, 8W16P 8-inch and 10W16P 10-inch woofers reproduce sound with high fidelity and great efficiency for the ultimate audio performance.

Available in eight and sixteen ohms (Ω), the W16P series is constructed with an aluminum frame and aluminum-wire voice coil, a non-pressed long fiber cellulose cone, cloth surround and push-on terminals.  The components are ideal for integration into line array systems, portable PA loudspeakers and monitor speakers.

“The W16P series presents a great opportunity for Selenium to penetrate the U.S. market under our new parent company HARMAN,” stated Manfred Treter, Pro Product Manager, Selenium.  “The W16P line offers the reliability expected from HARMAN, backed by the design ingenuity of Selenium. As HARMAN taps South American engineering resources, we are excited to offer our new and existing customers the best and highest quality components available.”

The 6W16P, 8W16P and 10W16P, respectively, boast a resonance of 125 Hz, 95 Hz and 66 Hz, frequency response of 90-4,000 Hz, 80-5,000 Hz and 70-4,000 Hz at -10 dB and a net weight of approximately six, eight and eleven pounds.

“Selenium has been an innovator in the professional A/V space for decades and showcasing our products in the US will help the company continue growing, while contributing to the already stellar reputation of HARMAN,” continued Treter.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,800 people across the Americas, Europe and Asia, and reported sales of $3.5 billion for the twelve months ended December 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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HARMAN Unveils First Professional Midbass And Woofer Products With Selenium

by Definition Branding & Marketing Posted: Thursday, 4/7/2011

Highlighting the successful addition of HARMAN’s Brazil-based loudspeaker production company Selenium, the company debuts its latest Midbass and Woofer products during Pro Light + Sound. Selenium’s 6W16P 6-inch Midbass, 8W16P 8-inch and 10W16P 10-inch Woofers reproduce sound with high fidelity and great efficiency for the ultimate performance in professional audio.

Available in eight and 16 ohms (Ω), the W16P series is constructed with an aluminum frame and wire voice coil, a non-pressed long fiber cellulose cone, cloth surround and push-on terminals.  The latest models are ideal for integration into line array systems, portable PAs and speaker monitors.

“HARMAN’s Selenium presents an opportunity for an even more powerful global presence in the professional audio world and the W16P series underscores the quality of product coming out of the Brazilian market,” said Alan Leider, marketing manager, HARMAN Brazil.  “The Midbass and Woofers provide users with the reliability expected from HARMAN, backed by the design ingenuity of the emerging South American manufacturing market.”

The 6W16P, 8W16P and 10W16P, respectively boast a resonance of 125, 95 and 66, frequency response of 90-4,000, 80-5,000 and 70-4,000 at 10 dB and a net weight of 2,700 grams, 3,720g and 4,920g.

“Launching our first line of loudspeakers under the HARMAN family name is a great accomplishment for Selenium,” stated Rodrigo Kniest, country manager, Selenium.  “We look forward to providing audio professionals with reliable, quality performance.”

For more information on Selenium and the W16P series, please visit http://www.seleniumloudspeaker.com.

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Selenium by Harman Debuts at PLASA: European Distribution Partners, Dealers Have New Value, Functionality To Offer Professional Audio Community

by Definition Branding & Marketing Posted: Tuesday, 9/14/2010

Following up on its acquisition of Brazilian loudspeaker manufacturer Electronica Selenium in June this year, Harman today presented the European professional audio community with Selenium by Harman at the PLASA Show in London.  Selenium is now part of Harman Professional’s Loudspeaker Group led by Mark Ureda, Vice President and General Manager, and also including JBL Professional.

“Being a part of a global organization such as Harman allows Selenium to expand our distribution in a measured, strategic and well-supported manner,” says Rodrigo Rihl Kniest, Country Manager, Harman Brazil.  “In doing so, we dovetail well with other Harman Professional brand offerings and we provide European customers with greater choice, improved versatility and Selenium’s unique combination of innovation, quality and performance value. I am confident that Harman’s product portfolio coupled with Selenium’s positioning in Brazil and Latin America will facilitate new businesses opportunities in all sectors – automotive, consumer and professional.”

Harman has ambitious growth plans for the Brazilian market. Since the acquisition of Selenium, the company has invested approximately US$100 million to expand its production capacity and establish a world-class research and development center. Founded in 1958 in the south of Brazil, Selenium manufactures and sells audio solutions for the car audio aftermarket, musical and professional markets.

Commenting on the announcement, Michael MacDonald, Harman Professional, Executive Vice President of Marketing & Sales noted, “The decision to acquire Selenium made perfect sense since the first visit to the meet with the people and see the facilities. Now as we debut the brand and product family to our European distribution partners I am more confident than ever that Selenium will be a great success as part of the Harman Professional portfolio of brands.  Looking forward to the upcoming Olympic Games and the World Cup, which will both be held in Brazil, I am equally excited that Selenium will be a local flagship for the Harman Professional Division from a sales, marketing and product localization perspective.”

At PLASA, European audio professionals can look forward to the following product offerings on the Harman stand.

18SWS1000
18” subwoofer loudspeaker with 1000W RMS and excellent efficiency. Its 4” voice coil helps to dissipate the heat. The Selenium 18SWS100 uses an exclusive multi cooling system that completes the voice coil cooling task and reduces the power compression. An injected aluminum basket makes the product lighter and reinforced. And the long non-pressed fibers make the cone more rigid and resistant.

D2500Ti Nd
This small sized and very lightweight compression driver, with an extremely high efficiency, is recommended for use in high performance compact, two-way, line array  and flying systems. Powered at 80W RMS its SPL at 1W – 1m is 111dB. Housing material is made in aluminum that helps dissipating the heat with light weight. With a Titanium voice coil, its response curve goes up to 22kHz.

Ribbon Line Array
Selenium’s most compact passive Line Array system is extremely light and flexible to mount. When fly-mounted the design factor for 10 cabinets is 7:1. The subwoofer cabinet uses a 15” 800W RMS Selenium transducer and the HF cabinet is composed by two 6.5” mid-bass woofers (150W RMS) and a ribbon driver (30W RMS) with a very smooth sound.

HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems.  HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010.  The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.

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