Definition Branding & Marketing

DEAUVILLE, France – In a move to provide cinema industry professionals with more quality and choice than ever before possible, XPAND 3D — the leader in multidimensional imaging and pioneer of active shutter technologies — today introduced a new passive solution that delivers performance, comfort and commercial versatility to new, broader markets.  The new XPAND Polarizer and Color Spacer passive systems will feature stunning new glasses that are lighter, more ergonomic and certainly more stylish than anything on the market today.

Commenting on the announcement, Maria Costeira, Chief Executive Officer, XPAND 3D noted, “XPAND 3D is singularly committed to advancing the consumer experience of multidimensional imaging and whereas our active shutter technologies are deployed by the world’s leading cinemas and for the studios’ most important premieres, we recognized that a sizable market was being under-served with sub-par passive technologies.  Recognizing that only passive technology could meet the commercial needs of this group, we elected to design a superior solution that would elevate the performance threshold of passive 3D. I am thrilled that our new XPAND passive systems exceed all expectations on price and performance.”

XPAND 3D passive glasses reflect well on the theater and make for a more comfortable viewing experience.  The new XPAND Infinity glasses are high-end 3D glasses, which provide the brightest, most vivid and realistic 3D images available. XPAND Infinity glasses are also optimized to work with laser projectors, making it the optimal future-proof 3D system. The glasses are available in adult and children sizes.

All new XPAND cinema systems and glasses fully support HFR (High Frame Rate) double and single flash at 96fps, 120fps, 144fps, 192fps, 240fps and even variable fps. The Infinity 3D glasses provide up to 38% transparency and a 3000:1 contrast ratio. The glasses’ lightweight ergonomic designs ensure long-wearing comfort, and their wide 3D viewing angle provides an optimal 3D image across the entire cinema.

XPAND offers a wide range of high-end IR systems that cover spaces from 10 to more than 5,000 seats.  The XPAND Polarizer 3D system, a cost-effective 3D cinema solution using high-quality disposable circularly polarized 3D glasses and active projector polarizer with full support of all HFR formats. The system works with all digital cinema projectors and requires the usage of a high-gain silver screen. Due to the high gain screen usage, the XPAND Polarizer system is recommended only for cinemas that are used exclusively for 3D movies. Hybrid cinemas that are used for both 2D and 3D movies are recommended not use silver screens, due to the viewing zones and hot spot problems.

XPAND 3D Color Spacer is a passive, color wavelength-based 3D cinema solution. XPAND Color Spacer uses two cinema projectors, a matt white screen and reusable passive Color Spacer glasses. This solution is specifically designed for special venues that want to use passive glasses with a matt white screen. The system is recommended only with extra bright projectors due to the light output limitations of color wavelength filtering.

XPAND 3D systems are installed in cinemas worldwide, with 70 percent of the 3D cinema market share in Asia and more than 50 percent in mainland Europe. XPAND 3D glasses and systems are the default choice for VIP theaters, studio screening rooms, celebrities’ home cinemas, government presentations and high-quality 3D presentations. XPAND 3D is the official partner of the Cannes Film Festival and the Venice Film Festival, and is used for the biggest 3D Premieres globally.

“There is no question that active shutter technology provides the optimal visual experience,” Costeira added.  “But in many cases our customers have a stratified approach to offer ‘good,’ ‘better’ and ‘best theaters based on price and performance criteria.  They have come to rely on XPAND 3D for technology and service at the ‘better’ and ‘best’ and have asked us to develop a solution for the broader entry level.  We waited until a time that we could make a quantitative difference in the passive experience and yet do so at a price that would work.  I believe we have achieved this dual goal in spectacular fashion!”

For more information on XPAND 3D, please visit www.xpand.me

About XPAND 3D:

XPAND 3D is the global leader in 3D technologies for cinema, with systems used by over 5,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical and professional 3D applications. XPAND 3D designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed for sophisticated surgical, training and home theater to more ruggedized and affordable for cinema and mass market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name.