Definition Branding & Marketing

Celebrating 20 years of continuously raising the ‘bar’ regarding the latest and greatest pub technologies, Tommy Nevin’s pub has installed the area’s first two DraftMaster™ pour-your-own-pint systems.  The DraftMaster, made by Irish company Ellickson International, is poised to entertain the area’s beer enthusiasts from Bears, Bulls, Cubs and Blackhawks season to off-season happy hours and dinner dates.

“We are very pleased to have the DraftMaster tables ready to pour in our establishment,” said Steve Cin, owner of Tommy Nevin’s Pub.  “Whether our guests book private parties, sit down after work or come to watch our beloved Chicago athletes, they will be completely entertained by the pour-your-own-pint systems. We continue to offer our patrons the latest and greatest in pub technology and the DraftMaster allows us to do just that, while giving us a one-up on our competition.”

Officially installed on September 19, Tommy Nevin’s Pub had a pour-your-own-pint contest, which was hosted by ESPN Radio personality Harry Teinowitz.

The DraftMaster first hit the United States when it was installed into a Philadelphia, PA bar in March of 2010, and since, has steadily been adopted by more bars and pubs across the country. Distributed throughout Ireland by international beer, wine and spirits company Diageo, the unit is already installed more than 300 pubs overseas; and now, with the installation in Tommy Nevin’s Pub, the Chicago area is now able to enjoy its first taste of a freshly poured beer through the DraftMaster.

“To the successful bar, a DraftMaster system allows owners, patrons and curious onlookers a chance to almost trade places, making for an entirely new experience,” stated Declan Duggan, director of sales & marketing, Ellickson International USA. “As an Irish-made and manufactured product, Nevin’s patrons get a truly authentic Irish feel from the DraftMaster, while completely eliminating wait time at the bar.  The system also allows for greater profits and turnaround on product.”

The DraftMaster facilitates greater profits due to a variety of different features. The mobile table has the entire beer dispensing system built in, with sections for the kegs on the bottom, cooling units and a pressurized dispensing system packaged underneath and two taps on top. The unique tap system limits waste and a built-in meter gives patrons the exact amount of beer being poured for the patrons to see.

At the same time, the DraftMaster gives bartenders and bar owners more control than traditional serving methods such as pitchers or pint glasses. With an operating system behind the bar that links directly to each table, the bartender has the power to shut off the tap and stop the flow of beer whenever they see fit.

“The DraftMaster is a unit that offers more fun, more control, and less waste for both the patron and the bar owner,” continued Duggan. “It’s the smartest, most efficient way to serve beer, while adding another element of fun to the patrons bar experience.”

Become a FaceBook fan of the Draft Master at http://www.facebook.com/TheDraftMaster

Follow the Draft Master on Twitter at http://twitter.com/TheDraftMaster

From Las Vegas to Boston, bars across the United States have been preparing to kickoff this year’s football season with a new tool: Ellickson USA’s DraftMaster beer dispensing table. The new pour-your-own-pint systems – which have been installed in over 15 locations around the United States over the course of the last six months – allow patrons to call their own number without having to leave their seat or go to the bar; with metered beer taps built into the table that provide perfectly chilled, personally poured beers every time.

For football fans who are going to their local bar or pub to enjoy the game, the convenience of the table-top taps means they won’t have to wait at the bar and risk missing a game-changing play.

“The DraftMaster that we installed into Tir Na Nog earlier this year proved very popular for our customers during the World Cup,” stated Ken Merriman, owner of a Philadelphia-based pub that purchased and installed a DraftMaster earlier this year. “People wanted to sit at the table because it allowed them to continue drinking without having to get up and miss even a minute of the game, so we anticipate that the table will serve a similar purpose for customers during NFL games.”

Merriman explains that customers began calling ahead and reserving the DraftMaster for specific soccer matches, which is something that had never happened before installing the table. Because the table could seats so many people, and because the patrons are pouring their own drinks limiting waste from bartender spills, the table allowed Merriman to maintain a higher profit margin than ever before.

The DraftMaster also gives bartenders more control over the drinking process. With an operating system behind the bar that controls the taps at the table, the bartenders have the power to open and close the taps when they want; a feature that gives them the power to stop patrons from drinking when they have had too much.

Tir Na Nog is not the only bar that will be using the DraftMaster to optimize their business practices this football season. With 10 new installations in Las Vegas locations, multiple bars adopting the system in New York, Boston, Chicago and Washington D.C. and more on the way, the DraftMaster will undoubtedly change the way many patrons watch the games this season.

“Any bar that has a DraftMaster will make for the perfect place to watch a football game this season,” said Josh Goodman, Director Of Operations, Ellickson International USA. “It’s fun, it’s convenient and above all it’s useful, particularly for patrons who want to see every minute of the game.”

Become a FaceBook fan of the DraftMaster at http://www.facebook.com/TheDraftMaster

Follow the DraftMaster on Twitter at http://twitter.com/TheDraftMaster

Headquartered in Waterford, Ireland Ellickson International was founded in 2002 and provides innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, hotels and an array of hospitality businesses.  Working closely with the hospitality community and world-leading brands including Diageo, Ascon, Coca-Cola, Tesco and GlaxoSmithKline, Ellickson International is supporting premises owners and beverage brands in several exciting ways:  the company’s flagship offering, the Draft Master™ beer dispensing system provides marketing impetus, waste reduction and workflow efficiency.  Its Steri-Bev™, Steri-Soda™, Cellar Monitor™ and the i-hospitality™ now in late development stages of market testing and commercialization will also advance premises management in new dynamic ways.